Marketers have long turned to social media to hear and respond to what people are saying, gauge sentiment, and inform and support their team's marketing strategy. But the coronavirus pandemic has put fresh emphasis on the practice known as social listening.
eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss consumer perceptions of the Facebook ad boycott and where dollars are being redirected. They then talk about how much is too much to pay for streaming TV, advertising expectations for H2 2020 and why WhatsApp Business has grown tenfold in a year.
The pandemic has pushed many consumers to shift their shopping behaviors, with many now turning to their mobile device for their shopping needs.
Laura Martin, managing director at Needham & Company, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss her outlook for ad spending, the Facebook boycotts, the importance of the gaming audience and why Netflix cannot survive unless it embraces advertising.
Few industries have been hit as hard by the coronavirus as travel. Recovery will be slow, with many sectors not returning to pre-pandemic levels until at least 2022. Some pandemic-related trends, like increased local “staycations,” may persist.
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the current pressures that digital advertising faces and how it will affect the major players. They then talk about what comes after coronavirus ads, "buy one, gift one" marketing and how much customer data is worth.
Business and marketing plans conceived earlier in the year seem to be no longer suitable in a COVID-19 world.
Even before COVID-19 caused a spike in TV time in Canada, TV continued to be a strong medium of choice. But amid stay-at-home measures, consumers turned to a blend of TV and digital video for long-form content.
The retail divide among top performers and the rest of the market has been amplified by the coronavirus pandemic.
eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss whether Quibi is already in trouble three months after launch. They then talk about the HBO branding fiasco and why it might be time to start taking Twitch more seriously.
Since stay-at-home orders were put in place, more adults in the US have significantly increased their alcohol purchases.
Total retail sales worldwide are expected to hit $23.358 trillion in 2020, down 5.7% from 2019—and nearly 12% below our pre-pandemic estimate of $26.459 trillion.
The pandemic has hit Spain hard, affecting all industries within the country, particularly retail.
Fewer people in the US are using rideshare services during the pandemic. According to July 2020 data from CivicScience, 71% of respondents ages 18 to 24 said they have stopped using rideshare services.
Jürgen Stackmann, member of the board of management at Volkswagen passenger cars for sales, marketing and after sales, speaks with eMarketer vice president of business development Marissa Coslov about the automaker’s response to the coronavirus pandemic, the importance of social listening and more.