Facebook can’t get over political ads: The platform is allowing them once again, despite continued backlash and the fact that political ads make up a small fraction of its ad revenues.
Dish dives into sports betting: Its DraftKings partnership will offer an integrated experience for satellite TV customers, as both companies jump on the rapidly growing sports betting bandwagon.
On today's episode, we discuss data’s role in customer experience (CX), how the pandemic changed the way companies approach customers, and how to measure CX ROI. We then talk about the best loyalty programs in the US, shifting to contactless payments, and whether Gen Z will recover from the pandemic-induced recession. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
Google shuts it down: Alternative user-level identifiers will not be allowed to be used within the tech giant's advertising products—Google cited concerns about potential government scrutiny and consumer expectations around privacy
The rest of the world is waking up to the potential of shoppable livestreams, but it’s old news to China’s short-form video players and ecommerce platforms. Short-video leaders Douyin (TikTok’s sister app) and Kuaishou (known outside of China as Kwai) have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.