Amazon is adding a new option for marketers looking to advertise on Fire TV through Ad Console, as the retailer continues to build out its CPC ecosystem.
Insider Intelligence recently spoke with Dave Eichenstein, senior vice president of sales and business development at VENN, a new streaming network for gaming, esports, and entertainment that wants to be an MTV-like solution for the gaming era.
The political and social turmoil in the US this year has inspired an unprecedented number of companies to speak out on social media or work to effect change within their companies.
Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How far along is Disney+ after just one year? What might slow down its skyrocketing growth? Can it knock Netflix out of first place? And how will a price hike affect Netflix?
Almost 600 million people in China will send and receive money via a mobile app this year, a habit driven in large part by WeChat's 2014 introduction of virtual "red packets."
YouTube introduced an audio ad format, which may seem like a strange move given a slim portion of users listen to the app in the background, but its large user base could make the format worthwhile.
Facebook finally rolled out its long-awaited Live Shopping feature, its latest foray into livestream shopping as the format explodes in China amid the pandemic.
Apple will halve commissions for app developers that make $1.3 million or less in gross revenues, but the capitulation is likely a PR move and won’t save the company from antitrust scrutiny.
Today marks a big milestone at Insider Intelligence: We launched our new platform, unifying our two brands (eMarketer and Business Insider Intelligence) into a single online experience and expanded our Financial Services coverage. We also just published a report that’s been long in the making--and it happens to be our very first under the new brand.
Though many companies struggle with diversity and inclusion in their advertising, some are making strides.
On November 3, Californian voters approved Proposition 24 to pass the California Privacy Rights Act (CPRA). The final result was closer than pre-election polls suggested, but nonetheless 56% of voters approved the measure.
Twitter hopes it can create an easier way for users to post on the platform with the rollout of its new story-like feature "Fleets."