Neustar's product marketing director Devon DeBlasio and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss how the deprecation of third-party cookies and changes to Apple's policies will affect how advertisers can identify and track users across channels and what they can do to continue measuring their success by taking a unified approach.

A familiar Prime Day schedule: Amazon hinted to sellers that its annual mega sales event would occur in the usual mid-July time slot, shifting the event’s focus back to summer shopping trends.

Verizon sees opportunity in more subscriptions: Verizon Media is realigning its various media properties around the Yahoo brand and plans to introduce multiple new subscription offerings in a bid to reduce its reliance on digital advertising.