The duopoly’s share of EU-5 digital ad markets is still increasing: However, shifting regulatory tides worldwide could have longer-term implications for market share down the road.
Context isn’t king: Privacy changes will radically alter marketers’ ability to track and target users. Contextual advertising companies are popping up with alternatives, but marketers are more interested in first-party data solutions.
The excitement over social audio is palpable, judging by the number of companies building out apps or features to support it, and by the number of news reports and opinion columns covering it (our own “Clubhouse and Social Audio 2021” report included). But any marketer that’s active in social media should weigh the drawbacks of entering social audio right now. Here are some key issues to consider before jumping on board.
Where in the world do people use social media the most?
Most gamers play on their phone: Mobile gaming is now a commonplace behavior that has likely accelerated during the pandemic and is here to stay.
New performance options on CTV campaigns: Roku expanded its Measurement Partner Program, integrating metrics like app installs, store visits, and products sales to its advertising platform.
Google’s secret anti-competitive project revealed: New court documents show that Google gave itself preference in its ad exchange, confirming long-held suspicions that the tech giant was running a monopoly.
The social audio craze continues: Reddit is the latest platform reportedly considering the rollout of Clubhouse-like audio features.