The combination of growing inventory, brands pulling back ad spend, and the overall rising tide of ecommerce growth has reopened opportunities for many D2Cs.
It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any other world region. Now, TikTok is benefiting from that love of online socializing where its blend of music, dancing, and video is attracting a fast-growing audience.
China: As ByteDance’s international app TikTok navigates an uncertain political future abroad, its homegrown hit Douyin is having another banner year.
Data Privacy: A new legal challenge in the UK alleges TikTok has violated data protection laws regarding underage users, presenting another hurdle for the frequently controversial platform.
eMarketer senior analyst at Insider Intelligence Paul Briggs discusses what he's paying attention to in 2021 and why: online grocery shopping, food delivery apps, and more 2021 trends to watch out for in Canada.
Audio: Amazon has officially announced its acquisition of podcast network Wondery, which should help it draw more listeners to Amazon Music.