On today's episode, we discuss Facebook and Apple's next virtual and augmented reality moves, Netflix cracking down on password sharing, whether Google and Facebook killed the concept of "free," what Americans will do with their stimulus checks, how ESPN+ will do on Hulu, where in the world there is a giant plughole in the ocean, and more. Tune in to listen to the discussion with eMarketer forecasting analyst Rini Mukhopadhyay, senior analyst Sara M. Watson, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.
Peacock wants to charge TV premiums for streaming: While streaming viewership continues to grow, NBCU's ambitious goal of pulling in equal ad pricing for its platform will likely face pushback.
State attorneys general don’t buy Google’s argument: The Texas-led case against Google has been amended to include claims that a cookieless Chrome is anticompetitive, despite the tech giant saying that its browser changes have been welcomed by advertisers.
The newsletter opportunity: Facebook confirmed that it will release newsletter publishing tools—its reach and lack of fees could be appealing to some creators.
A new way to QVC: Nordstrom debuted a livestream shopping channel as more companies look to interactive video to enhance product discovery.
Google cuts its commission: Google announced this week that it would cut Google Play app store fees by 50% on the first $1 million a developer makes.
Apple is facing yet another potential hurdle to IDFA: As Chinese tech companies work on a new way to track users on mobile devices, Apple will be faced with either barring a slew of Chinese developers altogether or forging ahead on a policy with no teeth.
Hey Alexa, do people like voice shopping?
On today's episode, we discuss in-person events in 2021, how to put on an engaging hybrid conference, and how to consider making money from virtual events. We then talk about Twitch's "Brand Safety Score," new ads envisioning post-pandemic life, and TV makers leaving no ad spot unturned. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.