A surge in travel may be coming: A new poll found that a majority of US consumers are optimistic about traveling this summer, suggesting a potential demand shock is on the industry's horizon.
Procter & Gamble tried to find an IDFA workaround: Several US companies helped build a way to track iPhone users without consent—a testament to marketers’ despair amid the deprecation of identifiers, and a source of ethical concern.
Amazon sees double: The tech giant is rumored to be planning summer and fall Prime Days this year, which could once again lengthen the holiday shopping period—and boost Amazon’s revenues even higher.
Taking the pulse of Gen Z: The new Piper Sandler survey of US teens captured TikTok’s continued dominance over Instagram, the growth of Chinese ecommerce marketplace Shein, and the rising interest in secondhand retail.
We recently spoke with Sarah Hodkinson, head of direct acquisition at NortonLifeLock, about the value of focusing on customer experience (CX), why organizations find it so difficult to implement, and how to measure CX success.
I'm feeling lucky: Google's raking in search ad revenue
Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchandise.
On today's episode, we discuss why shoppers like livestream shopping, why brands are keen to get involved, why it took off in China, and why it hasn't had as much success in the West—yet. We then talk about when Amazon Prime Day might be this year, Amazon considering opening a chain of discount stores, the top reason for online grocery shopping, and the places people typically begin their search when shopping for a product online. Tune in to the discussion with eMarketer senior researcher Man-Chung Cheung and analyst at Insider Intelligence Daniel Keyes.
Theatrical releases are bouncing back: The healthy opening weekend of “Godzilla vs. Kong” and WarnerMedia’s plans to bring theatrical exclusivity windows back in 2022 are optimistic signs for the entertainment industry.