eMarketer senior analyst at Insider Intelligence Sara M. Watson discusses what she's paying attention to in 2021 and why: a new federal privacy law and reimagining antitrust rules.
Amazon Marketing Cloud has entered a new phase of beta testing, with Amazon now offering its tech to a broader crowd in an attempt to pull in bigger global brands.
P&G and Billie has called off their merger, citing a block from the FTC after the agency made a similar move last year, which spells trouble for future D2C acquisitions.
Most advertisers and agencies said they use Google as their primary ID solution, but competition between providers will likely heat up as marketers experiment.
With the pandemic causing unprecedented spikes in unemployment, many boomers have chosen to retire rather than remain in the workforce.
In this Meet the Analyst Webinar, eMarketer’s principal analyst Jeremy Goldman breaks down the areas that are worth the investment, and how to effectively quantify your ROI.
Rapid-fire event cancellation notices and invites to (poorly produced) virtual events littered the inboxes of B2B audiences at the start of the pandemic. Luckily, there are plenty of learnings for organizers and sponsors to implement as the landscape continues to transform.
Traditional pay TV subscription revenues in the US—not including vMVPDS—will decline 5.4% this year, with subscriber declines continuing to outpace those of subscription revenues.