The pandemic is pushing more people to digital—some even for the first time—as many look to activities they may not have considered before lockdown.
After eMarketer's February 2020 forecast projected modest growth of 2.8% to $5.621 trillion in total US retail sales, the coronavirus pandemic then took the US economy by storm, causing closures, stay-at-home orders, and a decline in the demand of non-essential goods.
Jonathan Adams, executive director and managing partner at Wavemaker, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about the health of the ad ecosystem amid unprecedented disruption. Among the many topics they cover are the balance between subscription- and ad-supported video and the role of walled gardens.
Signs of media buyer optimism in early May seem to have been outliers, based on recent research from Advertiser Perceptions, which has been tracking US marketers' attitudes during the pandemic.
In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin checks in on the state of customer experiences in 2020, how the pandemic has changed them, and how brands are continuing to work toward a single customer view to best serve their audiences with relevant and useful messages.
As consumers and businesses alike pull back on spending amid the coronavirus pandemic, 50% of CEOs worldwide say that diminished demand for their company’s products and services is the biggest obstacle to their business’ viability right now, according to June 2020 data from YPO.
Despite a downgrade to our forecast, digital ad spending in China will still grow 5.0% this year. But there will be a power swap among the major platforms, as Tencent displaces Baidu and becomes the No. 2 publisher. And Alibaba will remain No. 1, but with lowered expectations.
Among holiday shopping events in China, many outside the country have probably only heard of Singles’ Day. However, 618—which ecommerce giant JD.com launched to commemorate the company’s founding day—is gaining popularity. And given the global interest in a post-pandemic retail rebound, this year’s event was particularly worthy of attention.
eMarketer principal analyst at Insider Intelligence Mark Dolliver discusses how another recession will affect millennials and how they've delayed adulthood, but not forever. He then talks about what happens when you buck gender stereotypes in ads, the truth about people ages 65 and older and whether our digital lives will become more intertwined.
eMarketer principal analyst Debra Aho Williamson and junior analysts Blake Droesch and Nina Goetzen at Insider Intelligence discuss the recent conversation around a Facebook ad boycott. They then talk about why Zynn ditched its pay-to-watch feature, Snapchat's announcements and why WhatsApp's digital payments service in Brazil was suspended so quickly.
As large numbers of people continue to work, study and connect with friends from home, they’re spending more time on portable internet devices.
Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover. Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of research Jennifer Pearson and vice president of content studio at Insider Intelligence Paul Verna discuss the good, the bad and the ugly of working from home, Instagram for news, "Starbucks Pickup," YouTube's "Direct Response" ads, Spotify's interactive ads, the truth about shooting stars and more.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared the concept of self-driving sites and how product recommendations can increase conversions, average order value and brand loyalty.
US agencies might be looking at a loss of over 50,000 jobs by the end of 2021, per Forrester estimates cited by AdExchanger. For reference, in total an estimated 250,000 people were employed by ad agencies as of the end of 2019, per IBISWorld.