eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.
We forecast that US digital radio ad spending will shrink from $4.48 billion in 2019 to $3.72 billion this year, a 17.0% decrease.
Business Insider Intelligence senior analyst Audrey Schomer, eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom, and vice president of content studio at Insider Intelligence Paul Verna discuss the streaming wars. How long can Netflix maintain its lead? What does the future hold for premium video-on-demand? What's the ceiling for Disney+? And what do we think of the new Apple TV+ bundle strategy?
TikTok’s future may be uncertain in the US, but its UK operations continue to grow robustly despite security concerns. According to our latest UK social network forecast, the Chinese-owned video platform will have several milestone moments this year and next.
From the onset of the pandemic, US consumers shifted to ecommerce for essential goods and personal care products, which has kept CPG digital ad spending afloat. We expect the industry to increase its digital ad spending 5.2% to $19.40 billion this year.
Augmented reality (AR) has become more common on social networks. This year, there will be 43.7 million US social network AR users, according to our March 2020 forecast.
Danielle DeLauro, executive vice president of Vab, an organization that provides video advertising insights to marketers and agencies, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the role of brands in addressing social issues and the importance of video to drive messaging about diversity and inclusion.
In this Meet the Analyst Webinar, Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, will share trends and data to help answer these critical questions and the existential choice brands are facing in this changing environment. Jeff Green, co-founder and CEO of The Trade Desk will share his unique perspective.
Budget cuts and advertising pullbacks are giving companies in industries like retail, accessories and entertainment new reasons to explore the benefits of these technologies.
Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how a staggered back-to-school shopping season is changing consumer spending and advertising. They then talk about why Walmart has teamed up with Microsoft to bid for TikTok, and what Walmart's membership program launch means for Amazon Prime.
We spoke with Brian Wright, social media listening and intelligence leader at Wells Fargo, about strategy, technology and measuring ROI.
The pandemic is changing how brands work with influencers. Not only is it accelerating existing industry trends, it also presents new challenges and opportunities for influencer marketing.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Richard Nunn, vice president and general manager of advertiser solutions at Comcast Technology Solutions. He will discuss how centralizing media and creative management can improve visibility, control and consistency across all channels.
Retailers have traditionally leaned marginally toward direct-response advertising rather than branding, and thus they slightly exceed industry averages when it comes to spending on search rather than display.