Social gaming: Sony announced a new investment and partnership with Discord following Microsoft's failed acquisition of the chat app.
Sony integrates Discord: Two weeks after Microsoft’s efforts to buy Discord crumbled, Sony announced an investment in and partnership with Discord that will embed it in its gaming services.
On today's episode, we discuss what stood out the most about Google's Q1 performance. We then talk about what kind of ad recovery we expect this year and why Google is in hot water again, as well as look at some survey data about third-party cookie doomsday. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Verizon's exit plan: The telecom giant confirmed this week that it will be selling Verizon Media to a private equity firm for $5 billion. The buyer is planning to focus on a combination of content, commerce, and betting to drive growth.
Tubi to roll out originals: As it works to keep its audience's loyalty amid a congested landscape, the AVOD will roll out a variety of original content even though the majority of its content will remain licensed.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, examined the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them.
The proliferation of streaming services, and the fracturing of content libraries, will ultimately force consumers in Latin America to decide which platforms they value most. This will also create a unique opportunity for cheaper and free ad-supported platforms to swoop in and gain market share among the more price-conscious consumers.
App subscriptions overtake one-time purchases
Auto insurance customers shopped around more than ever amid the pandemic, causing a 3% increase in their migration to the five biggest US insurers—here are two ways insurtechs can fight back.
Wealthsimple hits 2M Canadian users amid neobanking push: The Canadian fintech reached a user threshold as it hit a CAD$5 billion valuation from its latest funding round—positive signs that it could become a significant player despite the challenges in its home market.
A key UK pandemic SMB loan program turns 1: The Bounce Bank Loan Scheme provided £46.53 billion ($59.67 billion) to strapped businesses and offered neobanks a chance to grow their books—but lenders now have to deal with repayments and keeping the borrowers.