In 2021, privacy will continue to be top of mind for those in the advertising industry, with mounting investigations in the US, disparate international regulations, Google’s elimination of third-party cookies, and Apple implementing its much-awaited Identifier for Advertisers (IDFA) changes. To discuss the upcoming changes, Insider Intelligence spoke with Travis Clinger, senior vice president of addressability and ecosystem at LiveRamp.
Who really holds the purse strings?
In this Meet the Analyst Webinar, Jillian Ryan, eMarketer principal analyst at Insider Intelligence, discussed what event organizers and sponsors have learned, and essential tips to keep up with this transforming space.
You’ve got mail—from Facebook: The social giant is the second after Twitter to announce plans for a subscription newsletter service, but a lack of trust in the platforms could deter journalists.
UX/UI design choices that trap users are now part of the legal lexicon.
That's sending mixed messages to privacy-conscious consumers and could impact smart home device adoption.
The pandemic barely affected Facebook’s bottom line: The company reported substantial Q4 ad revenue increases, though it also provided guidance that Apple’s upcoming mobile changes will impact Facebook’s business starting in Q1 2021.
Apple's holiday boom: Apple had its biggest quarter for revenues ever, as holiday electronic sales drove double-digit growth across product categories.
Peacock has a promising future: The streaming service added 11 million sign-ups in Q4 and is likely to follow HBO Max and Disney+ in surpassing its five-year forecast ahead of schedule.