Google's Chrome wasn't the first browser to put the kibosh on third-party cookies. Phil Acton, country manager for the UK, Benelux, and France at end-to-end programmatic platform Adform, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the company has been testing cookieless targeting with publishers in Europe, where Apple's Safari and Mozilla's Firefox have significant market share, as well as the importance of supply path optimization (SPO).
DoubleVerify and Facebook team up: The company will provide brand safety tools for Facebook video ads, which could help the social platform attract advertisers that are in danger of being swayed to more premium video content from YouTube or ad-supported streaming services.
Facebook remains atop the social ladder
LinkedIn increases influencer investments: Its new Creator Mode encourages original content creation, as the platform taps into the growing creator economy.
We expect there will be 159.1 million monthly mobile phone gamers in the US this year, up 1.2% from 2020. That’s 89.5% of all US digital gamers, making mobile phones the leading device by a significant margin.
Spotify takes on Clubhouse: The company is entering the live social audio space with its Locker Room acquisition—but Spotify is still primarily a listening-focused app, which could hurt its ability to compete against social-focused competitors.
T-Mobile throws in the towel: The telecom giant will sunset its skinny bundle TVision next month, joining many other companies that have failed to crack this difficult yet growing market.