Digital is quickly becoming more programmatic: Some 63% of digital ads were sold programmatically in H2 2020, compared with 52% during the same time in 2019. This was accelerated, not caused, by the pandemic.
Canadians click and collect: In-store or curbside pickup services were in high demand during lockdowns, which sped up adoption among both retailers and customers.
Top industries facing a data security trust fall
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becoming less tolerant of digital ads, and what to make of the UK watchdog's investigation into Google replacing cookies.
Jim Brisimitzis wants us to know that 5G is so much more than an opportunity for telecom companies alone. He’s building an innovation lab to develop and validate the use cases for 5G networks across industries—from manufacturing to farming.
eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior forecasting analyst Cindy Liu, and research analyst at Insider Intelligence Man-Chung Cheung to discuss cross-border ecommerce: What are the largest and fastest growing cross-border markets, which marketplaces are people buying from, and what are the main barriers to overcome when buying products from different countries?
Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.