US adults want digital content that costs less
Is AI taking over the HR department?
Employees working from home want more than just an extra monitor
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adverity's Heath Podvesker, general manager, US, for this Tech-Talk Webinar. He discussed strategies to enable collaborative insights generation, and how Ikea, Cars.com, and Havas fast-tracked their way into an insights-driven future.
On today's episode, we discuss why marketers need to work on their mid-funnel (mid-range) game and the potential opportunities. We then talk about Peloton's apparel ambitions, Walmart's Q4 and 2020 performance, and packaged food giants' game plan for direct-to-consumer (D2C) sales. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
Auctions for creative digital assets traded via non-fungible tokens are garnering hefty bids, but it could just be a frothy blockchain solution searching for a problem.
The enemy of my enemy: NBCU has partnered with Charter to expand its addressable offering in a bid to match the growing scale of CTV.
A partial goodbye to DirecTV: AT&T has sold a minority stake of its TV business to a private equity firm, and here's why we think the new arrangement could accelerate cord-cutting