eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research analyst at Insider Intelligence Matteo Ceurvels to discuss which brands stood out in 2020. What were the most memorable collaborations, how did companies build brand goodwill for the future, and what were some not-so-great examples?
While so much is up in the air, the past year has all but guaranteed one thing: next year will be one of digital acceleration. Here are five key digital trends we’re predicting for 2021, adapted from our latest report.
The new ability to embed tweets in Snapchat and Instagram Stories is a win-win-win: It not only directs traffic back to Twitter, but it could help bump up engagement on the other two platforms as well.
With eyes set on an expensive, content-driven future, Disney aims to hit 230 million to 260 million Disney+ subscribers by 2024 and keep fans invested in its worlds of IP.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Emily Hoffman, product marketing manager, along with Josh Alvernia, CEO and co-founder of Clue, and John Hillis, CMO of BATL (The Backyard Axe Throwing League). They explored how Clue helped its client, BATL, to navigate launching new event locations in the midst of a tumultuous year.
The pandemic has had a profound impact on Latin America’s retail industry. Mandated stay-at-home orders in several countries forced retailers to close physical stores, wreaking havoc on many companies’ bottom lines.
Heavy podcast listeners said they’re noticing more ads, but advertisers still have an incentive to use the format, with almost half of those listeners agreeing that podcasts were the best way for brands to reach them.
Steve Lesnard, CMO and global vice president of product creation at The North Face, speaks with eMarketer vice president of business development Marissa Coslov about responding to shifts in consumer behavior trends, such as increased online searches for outdoor activities, and more.