Take heart, US retail salespeople: Despite premature calls to the contrary, it turns out the US will remain the most lucrative retail market in the world this year and for some years to come.
Instagram announced it is officially launching shopping features on Reels, making all the platform's formats shoppable.
Coca-Cola is launching a full review of its marketing practices and partnering agencies—global strategies and digital innovation will likely be top priorities.
The share of connected cars in the US and Europe will surpass 90% by 2035, presenting further opportunities for marketers.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether WarnerMedia just killed movie theaters, why Salesforce is buying Slack, why Facebook's buying Kustomer, the first few cases of Facebook's Oversight Board, Nielsen readies to change its TV ratings, shopping carts on WhatsApp, how much cash can fit in your pocket at once, and more.
Twitch announced a big update to its community guidelines and content moderation efforts, overhauling its policies surrounding harassment and hateful conduct.
The number of Snapchat users in India will grow 106.9% this year, driven largely by the pandemic and users migrating to the platform after the TikTok ban.
Brand Marketing: A new minimovie starring Mario Lopez as KFC’s iconic Colonel Sanders is drawing attention across social in an enjoyable example of out-of-the box marketing from a legacy brand.