Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022.
NBCUniversal will sunset NBCSN and add sports to USA Network: The move should help it to bolster an already valuable network and eliminate one that underperforms, as it reimagines what its sports and entertainment slate looks like.
Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.
eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.
To buy or not to buy–here’s why internet users turn away from brands when online shopping
Sixty-eight percent of US adults said that reminders of important appointments were highly valuable, compared with just 14% who cited discount alerts.
Facebook and Amazon led US corporate lobbying spend in 2020. That will likely continue as regulatory reform and antitrust enforcement looms large in the new administration.
Facebook Reality Labs VP suggests privacy matters more than the product experience. Even as Facebook struggles to make the pivot, privacy might finally become a competitive advantage.
Food delivery apps like Uber Eats, DoorDash, and SkipTheDishes—a Winnipeg-based homegrown competitor to the US-based services—had already established a foothold before the pandemic. The greater need for delivery last year elevated their influence in food service, even though the fees they charge have raised concerns in the restaurant industry and for regulators.