New data on Walmart Plus: A survey from industry researcher Field Agent shows that Walmart Plus may see higher churn relative to Amazon Prime.
Nielsen versus the networks: The ratings giant rejected demands for an independent audit following accusations of undercounting; citing its existing auditing partnership with the Media Rating Council.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring InMobi’s Robyn Meyers, vice president, West Coast brand partnerships, and Sergio Serra, senior product manager, SSP, along with Advertiser Perception’s Lauren Fisher, vice president, business intelligence. They highlighted the changes, how advertisers are currently thinking about Identifier for Advertisers (IDFA), and the best path forward.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's Katie Li, senior director, audience science and management, along with Evan Nicholson, senior director, personalization and experience optimization, and Jas Singh, vice president, marketing platforms.
How many rural hospitals shuttered in 2020?
Facebook lays out its social audio plan: The tech giant is taking on Clubhouse, but with the space getting more crowded and the buzz dying down, it may be difficult to succeed.
The streaming race presses on: For the second quarter in a row, HBO Max netted the largest share of new US subscribers among the major streaming services, according to Kantar.