Pushing it to the Max: AT&T reported that HBO Max activations nearly doubled in Q4, likely boosted by deals with CTV providers.
eMarketer senior analyst at Insider Intelligence Jasmine Enberg discusses when travel (and travel advertising) will recover and some good and not-so-good examples of how travel advertisers are running campaigns. She then talks about whether Twitter can make a space for healthy conversations, our expectations for WhatsApp, and the significance of social platforms ending the year looking more alike than ever.
Though Netflix had an overall stellar 2020, it was a rollercoaster: More than two-thirds of its new subscribers were added in H1 2020, only for net subscriber additions to fall to just 2.2 million in Q3 2020.
Out-of-home ad spending was the hardest-hit ad sector during 2020, according to our estimates. Lingering concerns about crowded public spaces will potentially drag on the sector for years.
Influencer marketing will keep booming this year. Instagram will capture a great deal of this growth in the short term, but TikTok is beginning to make a name for itself as an influencer marketing destination.
UK Facebook users to get curated news: Facebook is expanding its News tab to the UK after securing licensing deals with the country's major news providers.
You've got mail: The total volume of emails sent in 2020 increased by 7%, with open rates increasing 13% as a result of the pandemic-driven shift to digital.
Focus your binoculars, Twitter is looking for birdwatchers: In its latest attempt to create healthier open space for discussion, Twitter is launching a site called Birdwatch, which will allow users to add context and correct misleading tweets.