Reddit takes advertising in-house: Its new creative strategy KarmaLab is meant to streamline advertiser access to the most relevant audiences and to showcase new features and regions.
YouTube chases creators: The platform rolled out a creator fund for its TikTok competitor, Shorts, as it looks to become a mainstay for short-form video.
How TikTok shopping would change the app: TikTok is testing a shopping tab, which would make ecommerce more prominent on the app, strengthen its performance marketing options, and maybe get marketers to stop seeing it as just an experimental platform.
Yelp boosts small businesses: The platform is rolling out new, more expansive targeting options as we head into a full-swing summer.
The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.
KakaoTalk use is nearly universal in South Korea
Foldable smartphone shipments will soar past 18 million
On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.
The insurtech achieved a $2 billion valuation following a mega-raise with participation from Jay-Z, and it should add a B2B offering to profit from insurers’ own digitization efforts.
The UK neobank and cloud solutions provider will offer accounting and compliance services to Tide clients—a move that could elevate Tide’s popularity with fledgling businesses.
eBay rolls out lending to UK SMBs: The ecommerce giant is partnering with embedded finance platform YouLend to extend loans to its sellers—giving the former a chance to make itself stickier for platform sellers and the latter access to data and loan growth.
Revolut adds online retail savings feature: The neobank’s new browser extension automatically looks for ways that customers can save while shopping online—and the tool can also help Revolut engage with its card users.