The Trade Desk pulled in three new members for its single sign-on solution, most notably The Washington Post, its first major publisher.
eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Jeremy Goldman, Andrew Lipsman, and Nicole Perrin discuss some very specific predictions for 2021: new leadership at Facebook, Amazon shops for a TV network and movie theaters, streaming services team up, and more.
The travel industry has been devastated by the coronavirus pandemic unlike any other. Everyone from airlines to hotels to travel retailers have had to halt much of their operations and marketing as a majority of consumers around the world shelter in place.
US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.
Both reddit and Twitter announced third-party verification partnerships this week, the former of which provides information on ad reach and the latter on brand safety.
Uptake of 5G in Japan is still low, but the iPhone 12 may give the country a 5G boost.
Apple’s new requirements for developers to give details on data collection and utilization practices could add fuel to antitrust claims that this hurts competition because of standards that Apple itself may not need to abide by.