Roblox could become a brand advertising powerhouse: Brands flocked to video games for experiential marketing during the pandemic—but Roblox's lasting popularity with kids and its planned ad capabilities could keep it an appealing option even after lockdowns end.
New numbers show some growth in ad jobs: However, even though jobs in some areas of the industry have begun to come back, a rebound with agencies will likely be uneven.
The Post goes buy-side: The Washington Post is betting that its scale will help it stand out in the market when it opens up its Zeus platform and network of publisher websites to ad buyers next quarter.
US tech company issues in India: The Indian government's threat to arrest employees of WhatsApp and Twitter spells trouble for US companies looking to enforce a globally accepted set of content moderation stances.
The IDFA question: Snap announced it would continue to collect IDFA data on iOS 14 as many companies grapple with whether to pursue a similar course of action.