eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe's Nina Caruso, senior product marketing manager. She discussed how to bring new teams into the fold, update KPIs, and expand their people and process programs to fully realize the potential of complete data management with a CDP.
The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.
Over the past year, digital technologies accelerated and reshaped how we work and socialize. Curated by eMarketer, this special collection of interviews will help you explore digital’s acceleration and the changes it has brought in this new era.
The retail experience emerging in 2021 suggests that companies need to be able to adjust to rapidly changing conditions—technology and taking chances will be key to that flexibility. Curated by eMarketer, this special collection of interviews will help you understand how brands are focusing on innovation and digital integration as they modify their marketing strategies for the “new normal.”
The fintech helping subscription companies access their annual cash flows has experienced strong growth over the last year, in part thanks to expanding its target audience—and it’s continuing a wider trend of increased fintech funding.
Goldman Sachs’ direct bank is partnering with working capital platform C2FO to offer unsecured loans to SMBs—and its latest expansion in the SMB space could bolster its bottom line.
Wells Fargo steps into crypto investing: The bank will offer actively managed crypto investing to its affluent clients—a sign that it believes the asset class has moved beyond “nice to have” status.
HHS expands virtual mental healthcare for kids: It’s funneling an extra $14.2 million into pediatric telemental healthcare—opening up an opportunity for digital health startups to dip into a greenfield market: pediatrics.
Best Buy adds another feather to its senior healthcare hat: It launched a simple smartphone designed to connect seniors with virtual health and urgent healthcare services—here’s why Best Buy’s focus on the aging population will be especially attractive to telehealth vendors.
A new Nest update will make Google’s smart home devices compatible with the Matter smart home standard. The move could add momentum towards a push for a unified smart home ecosystem and presents Google with access to a quickly growing supply of smart devices.
Taking the witness stand, Tim “Not a Gamer” Cook showed off his evasive moves dodging questions about App Store profitability. Apple’s Epic battle may wrap up soon, but Big Tech’s antitrust wars have just begun.