Amazon’s week was full of healthcare announcements: The tech giant now launched a new mental health benefits program for its employees—we think it could be eyeing an Amazon Care-like nationwide rollout next.
On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Android TV reaches 80M devices: Google's CTV platform is still trying to catch up to Roku and Amazon in the US, and the slow pace of TV replacement cycles means it could be a while.
Google I/O Day One: Wear OS, quantum computing, and 3D video conferencing were highlighted on the first day of Google’s annual developer conference.
Advertisers have a lot of information to bring together to understand how to gain more market share for their business. Mike Menkes, senior vice president at measurement firm Analytic Partners, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what might happen if competitors increase spending while you hold your budget steady, how creative can boost video ad effectiveness, and how ads for one product often have a "halo" that extends to other products, as well.
Bartering for content and ad tech: Verizon Media and Condé Nast worked out an agreement to trade content for ad tech in a mutually beneficial partnership.
Shein catapults to No. 1: The fast-fashion seller from China overtook Amazon in terms of US app downloads as its growth continues upward.
A new generation of carmakers are racing to corner the electric vehicle market in China, and Nio is one major player that galvanizes customer loyalty with an ecosystem of social networking, ecommerce, and other services on its app.
Leading US insurtechs Metromile and Hippo are collaborating on a discounted auto and homeowners insurance bundle. This will help the insurtechs better compete in the US’s crowded P&C market.
Goldman Sachs plans app, robo-advisor for Marcus UK: The US-based bank will bolster the UK arm of its direct bank unit by bringing over features from its home market—additions that could prove stickier for mass-affluent customers and offer a new revenue source.
Wells Fargo rolls out 10-year plan to help unbanked communities: The initiative includes revamping 100 branches with a mix of digital and in-person financial assistance—giving Wells Fargo a competitive edge over neobanks in building trust among potential customers.