Travel: The number of US adults traveling for the holidays will drop 29% this year, with air travel seeing much worse declines than car travel.
The unprecedented social and economic disruptions that affected all areas of life in the US in 2020 also skewed many of our pre-pandemic forecasts. Valuable insights can be gleaned by examining the difference between what we thought would happen as of February 2020 versus what we now project for this year and the coming years.
In 2021, the biggest US beneficiary of the streaming bonanza will be Disney. After a plethora of streaming competitors launched in 2020, Netflix still added a substantial number of subscribers. Equally as impressive as Netflix’s sustained dominance was Disney+’s ability to quickly gain viewers. These developments show there’s room for multiple services to thrive in this fast-growing market.
November marked the highest ad spend growth for 2020 yet, with digital shining particularly brightly—in line with expectations of an end-of-year rebound.
A seemingly growing percentage of CTV advertising is fraudulent, but how big the issue actually is has the industry divided.
This was a big year for antitrust, which saw four suits filed against Google and Facebook—with more likely to come. We recap the year with a timeline and discuss what 2021 could bring.
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.
eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.
Amazon has launched a week of NFL-themed programming in the lead up to its first exclusive broadcast, which could determine its access to broadcast rights in the future.
We've revised our forecasts of Amazon's sales growth upward in Germany, the UK, and Japan as they see unprecedented ecommerce adoption during the pandemic.