Younger flyers are looking for extras: Spirit Airlines has revamped its loyalty program to reward consumers for more than distance accrued, and they’re not alone in looking to expand its rewards to attract younger frequent flyers.
Google could limit tracking on Android: The move follows in Apple's footsteps, but Google will likely be more willing to work with the ad industry to develop a privacy-friendly alternative.
More details on Twitter's rumored subscription services: The company is exploring reducing its dependence on ads by potentially introducing tipping, a paid version of TweetDeck, and a premium tier.
TikTok further invests in shopping: The company is preparing an aggressive push into ecommerce this year with a set of new shopping features, which will have it looking more like its Chinese counterpart Douyin.
The coronavirus pandemic and the ensuing recession have constrained ad spending growth for nearly every industry—and retail is no exception. Curated by eMarketer, this collection of insights and interviews will help you understand how retail marketers are facing the challenges in this industry today. Download this complimentary Roundup “Industry Insights: Retailers Speak Out.”
From the onset of the pandemic, US consumers have shifted to ecommerce for essential goods and personal care products, which is keeping consumer packaged goods (CPG) digital ad spending afloat. Curated by eMarketer, this collection of insights and interviews will help you understand how CPG marketers are facing the challenges in this industry today. Download this complimentary Roundup “Industry Insights: CPGs Speak Out.”
China’s Gen Z is extremely online
A common misconception by first-time virtual event organizers is that digital is easier to execute than in-person. But the reality is virtual is just a different beast.