eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.
Some 68% of marketers worldwide said they plan to increase content marketing spending this year, with most planning to focus heavily on performance-based goals, like driving traffic and generating leads.
Twitter is wading deeper into audio interactions with the acquisition of Breaker, an app that allows users to socialize about podcasts.
Global OTT subscriptions will grow 65% to nearly 2 billion by 2025, likely the result of companies’ international growth strategies and an acceleration of streaming uptake.
The major auto companies reported improved Q4 2020 sales figures yesterday, a good indication for ad spending growth this year if momentum persists.
Access to food—healthy food, in particular—has been a challenge for many people across the globe. And the pandemic has only escalated the issue further.
Insider Intelligence spoke with Jon Chang, global head of shopping growth marketing at Klarna, a Swedish bank that provides BNPL and other digital financial services, for his take on what the biggest drivers of growth are and where the biggest opportunities will be in the future.