Joe Rogan’s podcast may have lost influence since becoming a Spotify exclusive: New data suggests that even high-profile creators may face difficulty in persuading their audience to follow them elsewhere.
Read the latest TV marketing stories from Insider Intelligence.
High prices drive people to ditch pay TV
The number of US social buyers on Pinterest grew 30.5% in 2020, for a total of 12.0 million, per our estimates. By the end of 2021, that number will grow another 16.4% to reach 13.9 million.
Rising COVID-19 cases in Malaysia are causing production delays and worsening the chip shortage. The geographic concentration of chip makers has made the industry more susceptible to disasters and may amplify calls for supply chain reshufflings.
Consumers have concerns about cyberattacks
Insured losses and the economic fallout from July’s flood damage highlights how incumbents must tap into insurtech solutions to close the flood insurance coverage gap
Brazilian SMB neobank’s planned credit suite will enter a favorable market: Cora’s $116 million Series B round will fuel its product development. It has the advantage of operating in a space that lacks a huge neobank competitor—unlike the consumer side.
Instagram Shop gets ads: The new ads will appear on the Shop tab's algorithmically driven homepage, tapping into Instagram's strength in product discovery.
The new app gives users better control of their rent and utilities and other housing expenses—and could help the bank tap into a younger cohort.
Seacoast gets branches in strong markets through two deals: The Florida bank’s proposed acquisitions include a new presence in the Sarasota area and an added footprint in the Space Coast—bolstering its deposits and serving as springboards for cross-selling.
Walmart outsells Amazon in this key category
Instacart's growth exploded in 2020, with sales increasing by 229.7% over 2019, for a total of $23.42 billion. But by the end of 2021, the grocery delivery company's sales will grow by a comparatively small 11.3%, which is in line with market norms.
Two mental health giants combine forces to threaten the crowded mental health app market:: Headspace and Ginger are merging in a $3B deal—we unpack the strategic decisions each made ahead of this megamerger and what smaller mental health players can learn from it.
Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.