Acorns is going public via a $2.2 billion SPAC to accelerate its user acquisition growth–and this won't be the last investing app going public this year.
When US neobanks will hit 40 million clients
The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.
Bed Bath & Beyond offers same-day delivery via DoorDash: The new partnership broadens DoorDash’s footprint and allows the retailer to keep pace with the ecommerce craze.
Instagram Drops: The company is launching a new section within its Shop tab where users can discover and track product drops. It’s a bid to capture more of the ecommerce activity that originates on the platform.
REI wants to connect people to the environment with content: The outdoor retailer launched its own in-house content studio, the latest brand to catch the in-house wave.
iOS 14.5 will have to prove itself: Companies are working to find loopholes in the privacy update, and major tech firms are declaring it anticompetitive—but Apple has yet to enforce anything during this in-between period.
Amazon’s flagship sales event is reportedly scheduled for June despite historically taking place in July—and being delayed to October in 2020—in a bid to maximize the event’s performance.
Tesla owners start smiling for the camera: The company announced it will use an in-car camera to detect and monitor drivers using the Autopilot feature following mounting safety and misuse concerns. Though an improvement, the solution may bring about a host of new privacy concerns.
Even before the pandemic, ecommerce channel advertising was attracting a lot of attention from advertisers—especially in verticals like consumer packaged goods (CPG)—as well as retailers, which hoped to add new higher-margin revenue streams to their businesses after seeing Amazon’s success in the area. Amazon had become the No. 3 digital ad seller in the US thanks primarily to placements on its ecommerce property, and companies including Walmart, Target, and eBay had been growing similar businesses.