eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.
Super Bowl streams were lower than expected: Only 20% of homes with a Roku or Chromecast streamed the big game this year, which may come as a surprise given the general consumer shift toward streaming seen during the pandemic.
It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.
eMarketer associate analyst at Insider Intelligence Blake Droesch discusses Facebook's latest earnings, new advertiser exclusion controls, and privacy battle with Apple. He then talks about a study analyzing last summer's Facebook ad boycott, what to make of the Oversight Board's first few rulings, and the key to success on Instagram.
Snapchat hits 265 million DAU: The platform saw a 22% year-over-year jump in daily active users in Q4, but it’s not so bright-eyed about Q1 because of a rocky January and upcoming iOS changes.
Pinterest’s commerce efforts pay off: The discovery platform reported strong growth in both user numbers and ad revenues for Q4, driven by its shopping ad offerings.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring LiveRamp's Travis Clinger, senior vice president, addressability and ecosystem, and Konrad Gerszke, president of MediaMath, for this Tech-Talk Webinar. They laid out a clear roadmap to help you adapt your media plan for the evolving data privacy landscape.
Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018.