Drones: The Federal Aviation Administration approved new rules that allow drones to fly over people and at night, greatly expanding the geographic area where commercial testing can occur.
Search: Google is testing a new feature on its mobile search app that surfaces TikTok and Instagram videos in the hopes of keeping users on its app.
eMarketer principal analyst at Insider Intelligence Jillian Ryan discusses what she's paying attention to in 2021 and why: shifting B2B buyer preferences, what to consider when employees return to the office, and what's next for account-based marketing.
The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.
2020 was a big year for podcasting—with record-breaking acquisitions and big-name content deals, the industry continued on its upward trajectory despite changes to listening behavior brought on by the pandemic.
Logistics have become vital to the success of any business that sells its products and services online. In Latin America, the ability to make quick and on-time deliveries—especially outside of major urban centers—often proved to be a quite complex task due to large swaths of unpaved roads and underdeveloped infrastructure in many countries.
Giving Amazon exclusive livestreaming rights to last Saturday’s NFL game seems to have paid off—it had the highest average number of viewers per minute for a digital NFL game.
During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.
eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses what she's paying attention to in 2021 and why: the acceleration of tech, multisensory experiences, and purpose-driven marketing.
Almost half of HBO Max subscribers watched the “Wonder Woman” sequel its opening day, a success for the company’s new simultaneous release structure.
Consumer confidence is still far below pre-pandemic levels, but as vaccines roll out and a new stimulus bill approaches approval, consumers are becoming more optimistic about the coming months.