Amazon opens up email marketing—up to a point: The ecommerce giant will offer aggregate data to US sellers in its Brand Registry program that seek to market directly to their followers via email.
Alphabet earnings: The tech giant reports its Q1 2021 earnings today. Here are three things we will be watching for in the announcement.
Smartphone penetration increases while tablets trail
Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.
Twenty-two percent of fintechs that took part in the UK’s regulatory sandbox have shut down, highlighting that doing so doesn’t guarantee market success, but fintechs should still participate to benefit from the Financial Conduct Authority’s regulatory support.
On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, and forecasting analyst at Insider Intelligence Peter Vahle.