eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.
eMarketer principal analyst at Insider Intelligence Andrew Lipsman discusses how holiday shopping in 2020 actually went: how much was bought online, whether "shipageddon" came true, and the retail winners and losers. He then explains the implications of Walmart's ecommerce boss leaving, Poshmark's and Affirm's IPOs, and why Peloton is buying Precor.
Vaccines won't bring shoppers back to stores: Nearly half of US consumers won't return to brick-and-mortar stores for nonessential purchases even after getting vaccinated, according to new First Insight research, as online shopping habits become permanent.
Signal boosts its chat features: The move is aimed at capturing a more mainstream audience, and though we don’t think it will hurt WhatsApp, it could make for a more fragmented mobile messaging space in the future.
Facebook tries to offer comfort to advertisers and regulators: The platform is working to appease critics with new ad and content moderation offerings, but the true test still lies in how well it can execute.
In 2021, privacy will continue to be top of mind for those in the advertising industry, with mounting investigations in the US, disparate international regulations, Google’s elimination of third-party cookies, and Apple implementing its much-awaited Identifier for Advertisers (IDFA) changes. To discuss the upcoming changes, Insider Intelligence spoke with Travis Clinger, senior vice president of addressability and ecosystem at LiveRamp.
Who really holds the purse strings?
In this Meet the Analyst Webinar, Jillian Ryan, eMarketer principal analyst at Insider Intelligence, discussed what event organizers and sponsors have learned, and essential tips to keep up with this transforming space.