Spotify wants to keep its podcast crown: The company won't take any cuts from podcast subscriptions, while Apple will charge 30%. That puts Spotify in a better position to attract creators to its platform, though it'll take a revenue loss.
No UID for NYT: The New York Times disavowed alternative identifiers like the Unified ID (UID) 2.0, which many other publishers have signed onto. But the NYT can afford to do so because of its subscription-first approach and first-party data stores.
Awards shows keep winning ad dollars: Even though ratings for the Oscars, Grammys, and other big TV events keep falling, they're still often the best option to reach a broad audience all at once.
Here are the 10 most visited fashion sites in the UK
For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected.
Facebook tests out new ad options across all types of videos: The company is testing ads in Reels, topic targeting for in-stream video ads, and new brand sticker ads in Facebook Stories.
Twitter gets professional: The social platform is rolling out "Professional Profiles" for brands and creators looking to tap into the platform for more business-related pursuits and engagement.
Nielsen wants to make comparisons across linear and streaming more possible: The company is rolling out "Nielsen Streaming Video Ratings" ahead of upfronts to help programmers and advertisers better understand audiences and their viewing habits.
Should free apps cost users their privacy?