With a hard Brexit looming, 2020 will be the peak of cross-border ecommerce penetration in the UK, according to the latest forecast from eMarketer, an Insider Intelligence company. This year, 22.8 million people in the UK will have made a cross-border ecommerce purchase, representing 46.0% of internet users and 50.2% of digital buyers.
Roku will surpass 100 million US users this year, as an aggressive licensing strategy helps the company maximize household penetration.
Comcast-owned FreeWheel will acquire Beeswax, whose unique buying model may appeal to advertisers paying higher costs per thousand (CPMs) for CTV inventory.
Latin American ecommerce giant Mercado Libre has benefitted immensely from the pandemic, as stay-at-home orders forced consumers to buy online. According to our inaugural forecast on Mercado Libre, the online marketplace’s sales will surge 46.5% in Latin America by the end of 2020, to $20.51 billion. And it still has room to grow in several key markets—even where it already dominates.
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether the FTC will break up Facebook, a new Discovery+ streaming service, whether Facebook ads are reaching saturation, how customer service changed in 2020, the FTC wanting Big Tech to explain what they do with data, what most people dream about, and more.
Walmart will host a shoppable livestream on TikTok, aiming to replicate the success of sister company Douyin—but it will be a while before social commerce in the US catches up to China.
Facebook has long taken the lion’s share of UK social ad spending, but this may change as smaller platforms like Snapchat and TikTok quickly expand their ad offerings.
Ten states sued Google for allegedly monopolizing the digital ad market, a complaint long held by publishers and advertisers, but it could be years before anything comes out of it.