Early data of digital sales on Thanksgiving and Black Friday fell below expectations, possibly as a result of a pull-forward effect or a consumer spending drag.
OTT: The number of US subscription over-the-top viewers will grow the fastest it’s grown in five years as the pandemic and streaming wars drive viewership—but growth will decelerate significantly again in 2021.
Recent estimates indicate that Facebook CPMs will be at a historic high this holiday season, despite recent news that the company’s conversion lift tool may have been overvaluing select campaigns.
Salesforce and Slack are in late-stage discussions of an acquisition, with Slack potentially providing Salesforce a goldmine of first-party data.
Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom, and vice president of content studio at Insider Intelligence Paul Verna discuss TV: How are sports audiences changing, and how does that affect pay TV? They then talk about T-Mobile's new skinny TV bundle, Roku's Q3 earnings, and live TV streaming prices.
Relevancy, personal benefits, and the opportunity to take action matter most in emails, according to our latest report on email marketing.
In light of Apple's IDFA changes, marketers are anticipating negative effects on their audience targeting and measurement capabilities.
Our ad spending forecasts were revised downwards for 27 of the 37 markets we measure, but a better-than-expected Q2 in the US means our lookout for the ad market overall is slightly more optimistic than it was in June.
We interviewed Zeta Global’s EVP and President of Data Cloud Neej Gore about using AI for predictive modeling, and how to deal with explainability and bias in the use of consumer scores.
One thing marketers are thankful for in 2020 is that it’s almost over. Marketers did not have much of a chance to proactively take a thorough look at their email marketing programs to see what’s working and what isn’t—a critical miss, considering many marketers cite it as the channel offering the best ROI.
Telemedicine users in the US will reach 41.67 million in 2020, representing a growth of 98.8% from a year prior, according to our latest estimates.
eMarketer principal analysts at Insider Intelligence Jeremy Goldman and Nicole Perrin discuss how the pandemic changed email, what consumers want from it, and how to build a best-in-class campaign. They then talk about Nielsen's new ID graph, measuring digital video ads, and how out-of-home advertising is doing.
Political Ads: Georgia’s runoff elections have spurred more than a quarter of a billion in additional ad spending, which could propel total US political ad spend past our original estimates.