The pros and cons of Paramount+: The ViacomCBS streamer has a massive content library and good brand recognition, but its basic tier needs to offer a good enough experience to attract advertisers and new users, especially as the pandemic-induced streaming boom dwindles.

YouTube lets parents guide their kids' video exploration: The video platform's new controls will give parents the ability to specify what's appropriate or not based on three tiers tied to age groups.

TikTok continues expanding brand options worldwide: The company made its full suite of self-serve ad tools and options available to all brands and businesses in Canada.