B2C content marketers want to invest in design and communities: Beyond content creation, a majority of B2C content marketers plan to invest in developing their online communities and building content-friendly web designs this year, per new research.

Especially for younger consumers, a significant attraction of digital products and platforms has been their novelty, as opposed to their utility. But the novel coronavirus has given most of us as much novelty as we care to deal with. As the pandemic drags past Q1 and into Q2, the desire for a return to normalcy will only grow stronger, to one degree or another. This is why nostalgia marketing will likely continue to enjoy a renaissance in 2021.

Social commerce goes global: Facebook and TikTok are expanding their ecommerce initiatives into new markets this week as social commerce opportunities continue to grow outside the US.