“Women hold up half the sky,” former Chinese leader Mao Zedong famously said. More than fifty years on, women in China are doing so online, driving digital trends and fast becoming a cohort that marketers ignore at their peril.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Eyeota's Kristina Prokop, co-founder and CEO. She discussed how cohort-based data onboarding can help marketers tackle the challenges around consumer prospecting.
As Shiseido gets closer to completing its digital transformation, AI will be critical to scale at speed. But the personal care brand still plans to keep people at its center. Watch Industry Voices with Alessio Rossi, executive vice president and head of digital transformation at Shiseido, to learn how it empowers its team with data and technology to relate to consumers with empathy and efficiency.
On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.
Spotify wants to keep its podcast crown: The company won't take any cuts from podcast subscriptions, while Apple will charge 30%. That puts Spotify in a better position to attract creators to its platform, though it'll take a revenue loss.
No UID for NYT: The New York Times disavowed alternative identifiers like the Unified ID (UID) 2.0, which many other publishers have signed onto. But the NYT can afford to do so because of its subscription-first approach and first-party data stores.
Awards shows keep winning ad dollars: Even though ratings for the Oscars, Grammys, and other big TV events keep falling, they're still often the best option to reach a broad audience all at once.