As the coronavirus spread in the first half of 2020, we might have expected radical changes in the media behavior of consumers around the world. But for the most part, that didn’t happen. That’s just one insight to emerge from eMarketer’s newly released 2020 Global Media Intelligence (GMI) Report, a detailed look at internet users’ engagement with digital and traditional media in 42 major markets, produced in collaboration with Starcom Worldwide and GlobalWebIndex.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman, director of growth initiatives and technology alliances at Amperity. They will discuss what digital marketers must do to survive and thrive—all while continually improving customer experience—in a rapidly changing landscape.
US TV ad spending is now expected to decline by 15.0% this year to reach $60 billion, down from $70.59 billion in 2019.
eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior forecasting analyst Nazmul Islam and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss what the coronavirus pandemic has and hasn't done to print media. They then talk about racial diversity in ads, millennials in decision-making roles, and American teens' favorite social media platforms.
Marketers will spend $17.37 billion on advertising on ecommerce sites and apps this year, according to eMarketer’s first-ever forecast of ecommerce channel ad spending. Ad spending on ecommerce properties will be up 38.8% from 2019—an acceleration of spending growth, thanks to the pandemic. By the end of this year, ecommerce channel advertising will represent 12.2% of US digital ad spend.
Many adults worldwide are feeling the effects of the pandemic, particularly on their mental health
Western Europe—particularly the EU-4—has always been a strong cash culture, and concerns about security have inhibited growth of mobile payments in the region. However, that’s gradually changing in large part because of the pandemic, as more consumers use cashless forms of payment to help curb the spread of the virus.
Most advertisers have pulled back their spending, but streaming services are marketing themselves as heavily as ever.
eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. They then talk about the best way to use Stories, influencer ad disclosure, and which consumer group has increased its social media usage the most during the pandemic.
eMarketer research analyst Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss the new 5G iPhone 12 and whether it will be a game-changer. They then talk about living in a mobile-first world, why your next phone might come without any apps and rewarded video vs. in-app purchases.
In recent months, both Instagram and Snapchat have made several changes to their products that are reminiscent of growing contender TikTok. Instagram launched its highly-anticipated feature Reels, which allows users to create short videos set to music, and Snapchat introduced a slew of new features, including adding music and a test for vertical navigation.
Traditionally, advertisers make big spending commitments to get the best deal on TV inventory. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman, senior analyst Ross Benes, and forecasting analyst Eric Haggstrom about why Procter & Gamble's chief brand officer Marc Pritchard thinks marketers don't benefit from this arrangement as much as those on the sell side do. They also talk about what's going on at Quibi, Apple TV+, and The Walt Disney Co.
From midnight on March 23, the UK government enforced the closure of nonessential retail stores in the UK as part of strict lockdown measures. This shuttering was only lifted on June 15. During those intervening 12 weeks, UK consumers wanting to purchase anything other than groceries or medications could not do so in-store.
With citywide lockdowns and ongoing social distancing measures in place, people throughout the Asia-Pacific region are spending more time at home consuming all forms of media—especially digital video.
As companies like Twitter and Microsoft announce long-term remote work policies, business leaders are grappling with what their return-to-office plan may look like.
The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies.
Marketers have had to be nimble as they navigate during these uncertain times. Real-time data and feedback has helped many—including companies like UberEats and Chobani—stay on top of things and reach consumers with relevant content and marketing amid the pandemic.