eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.
In response to changing consumer behavior, mobile payment platforms around the world are innovating quicker than their traditional bank counterparts. Latin America is no exception; it is home to Argentina-based Mercado Pago, a major player in the global adoption of cashless transactions.
eMarketer global director of public relations Douglas Clark breaks down our usage figures for Facebook Messenger and WhatsApp worldwide.
After not seeing enough healthy pet food products in the market, Jonathan Regev and Brett Podolsky, co-founders of The Farmer’s Dog, set out to shake up the pet food industry with healthier homemade food designed specifically for different breeds, ages and sensitivities. We recently spoke with Regev, CEO of The Farmer's Dog, about the company’s current customer acquisition strategy and the role trial discounts play in acquiring new customers.
Andy Prochazka, co-founder and CMO of Canadian online furniture retailer Article, joins us to discuss the ins and outs of selling high-end sofas, chairs and dining room sets directly to consumers.
Looking to reach college students during the back-to-school shopping season, grocery retailer Kroger turned to one of the marketing world’s buzziest new platforms: TikTok.
Jascha Kaykas-Wolff, CMO of Mozilla, thinks some marketers struggle with communicating priorities to the rest of their organization, which is why he’s a fan of Agile marketing.
In this Meet the Analyst Webinar, eMarketer principal analyst Jillian Ryan presents an exclusive look at our annual Key Digital Trends report.
Amazon’s ad business is booming, and more advertisers are spending—and spending more—on the platform. That means both prices and competition for ad slots are high.
Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.
The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.
eMarketer principal analyst Lauren Fisher joins fellow principal analyst Nicole Perrin to talk about recent coverage from The Wall Street Journal about how Google came to have the biggest digital ad business. Then they discuss ad tech consolidation and a handful of recent video-focused deals, including Roku’s acquisition of DSP dataxu and Xandr’s purchase of SSP Clypd.
eMarketer junior forecasting analyst Brian Lau breaks down our recently adjusted retail sales estimates, as well as an outlook into 2023.
eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss TikTok's US image, whether competitors can copy it out of business and how in-app buying will affect the platform. Then they talk about the ANA Influencer Marketing Conference, why Facebook is introducing Stories to its dating service and whether Americans will miss seeing Instagram likes when they go away.
eMarketer global director of public relations Douglas Clark explains our usage estimates for mobile messaging app KakaoTalk and why a growth slowdown may be on the horizon.
Online consumers in Canada have reason to give thanks during Thanksgiving, even though the country celebrates the holiday more than a month earlier than the US. Retailers in Canada have embraced this weekend as a deals-inspired kickoff to the holiday shopping season, and almost half (43%) of consumers in Canada plan to shop Black Friday, according to the Retail Council of Canada‘s (RCC) second annual holiday shopping survey.
For UK video platforms, competition around premium content is intensifying, with digital services increasingly coming to the fore. For our report on digital video in the UK, we looked at the products that traditional and digital-first broadcasters are offering their audiences.