eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's customer analytics team, Beth Sanville, vice president, Shirli Zelcer, COO, and Jordan Cardonick, senior director. They discussed today’s disrupted customer journey and how marketers can elongate the funnel until customers are ready to buy once again.
Since early March, the coronavirus crisis has posed an unprecedented threat to the retail industry across Western Europe. In most countries, only retailers that sell food, drugs and other essential items can do so in physical stores.
Despite telemedicine having relatively low adoption rates in the past, interest in remote physician care has risen as the coronavirus pandemic and social distancing continue.
The logistics space has changed quite a bit in the nearly two decades that Brie Carere has worked at FedEx, thanks in large part to ecommerce.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss the arrival of video streaming platform Quibi, what the lasting effects of COVID-19 might be, YouTube's own TikTok, NBCUniversal cutting back on ads, what sports viewers are now watching, what happened in a small Alaskan town in 2002 and more.
In this episode hosted by eMarketer global director of public relations Douglas Clark, vice president of forecasting Monica Peart sheds light on how the coronavirus pandemic is affecting eMarketer’s traditional ad spending forecasts.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, a customer engagement evangelist at Braze, and Jean Thomas, CMO of Pomelo Fashion. They will share how to provide meaningful, relevant brand experiences using a variety of different technologies, including customer data platforms (CDPs) and analytics platforms.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Duane Forrester, vice president of industry insights at Yext. He shared how brands can leverage natural language processing (NLP) and intent marketing to build a responsive, intuitive search ecosystem.
eMarketer vice president of forecasting Monica Peart shares her insights on how the coronavirus pandemic is affecting our US TV ad spending forecasts. This episode is hosted by global director of public relations Douglas Clark.
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.
Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.
eMarketer senior analyst Paul Briggs, principal analyst Mark Dolliver and senior analyst Bill Fisher discuss how trust in the media is changing in the US, UK and Canada. They then talk about brands repurposing sports budgets, the English Premier League considering a direct-to-consumer streaming service and how advertisers' messaging tone differs between countries.
eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss lessons that businesses can take from the last recession and the effect it had on ad spending. How will digital hold up? Which channels are advertisers pulling back from? Will the US stimulus package help? They then talk about what consumers will likely spend less on if they lose their jobs, why Twitter will now allow COVID-19 ads and the knock-on effects of moving Amazon Prime Day.
As the coronavirus outbreak continues and the federal government extends social distancing recommendations, people are spending more time on their phones, but advertisers are most likely going to be spending less money on mobile advertising.
Some consumers are refraining from buying items they might have been eyeing before as a result of the coronavirus pandemic, particularly big-ticket purchases. According to March 2020 GlobalWebIndex data, nearly a third of US internet users ages 16 to 64 have delayed booking any vacations.