Despite the decline in total ad spending in the US this year, the financial services industry will increase its digital ad outlays. Why? The pandemic has caused many consumers to reassess their personal finances and change how they bank, leading the financial services industry to continue spending on digital ads during the pandemic.
eMarketer senior corporate account director Michael Civins, forecasting analyst Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss which music platforms Americans use and the growing significance of podcast listening. They then talk about whether TV networks are being too optimistic about H2, how many more voice assistants there are and movies going from theaters to digital platforms much faster.
Trying on sunglasses is a popular use case for AR. But trying them out—and experiencing what the world around you looks like with them on—is a compelling example of how AR in social media can be not just entertaining, but useful.
Andreas Cohen, founder and chairman of I-COM Global, a forum for digital leaders, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss community building in a post-pandemic world, how attribution is evolving and AI's role in digital marketing.
Esports viewership has not caught up to the media hype – but there could be upcoming growth opportunities.
In a difficult year for retail sales overall, the US retail industry will remain the largest spender on digital advertising among all verticals, despite a huge deceleration in growth.
Two of the NCAA Division I Power Five conferences (Big Ten and Pac-12) announced that they would postpone all fall college sports as a result of the ongoing pandemic.
eMarketer research analysts Man-Chung Cheung and Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss when we'll get 5G, how the pandemic has affected its rollout, what it will make possible, the current dispute between Huawei and the US government and what 5G means for marketers.
The vast majority of digital display advertising in the US is bought and sold programmatically—that is, with automation, including programmatic direct setups and more traditional forms of real-time bidding (RTB). This year, these transactions will make up 84.5% of the digital display ad market.
eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss whether Tiktok will be banned or sold, and where user growth will come from. They then talk about Facebook's ad delivery algorithms, Twitter's healthy public discourse initiatives and Facebook Messenger's new social sharing feature.
As layoffs pile up and many industries like retail and travel continue to struggle amid lower consumer spending, confidence in a near-term economic recovery is low.
Of the many channels out there, SMS may not be the most exciting, but it is the most personal. And when marketers want to build on those one-on-one connections with consumers, their efforts must be exactly that.
Dating apps are seeing an influx of new users as many continue to shelter in place. This year, we forecast there will be 26.6 million smartphone dating app users, according to our latest estimates. That’s an 18.4% increase from 2019.
Junior Pence, CMO and creative director of Peace Out Skincare speaks with eMarketer vice president of business development Marissa Coslov about the brand’s marketing efforts during the coronavirus pandemic, including the surprise success of a viral TikTok video.