Heavy podcast listeners said they’re noticing more ads, but advertisers still have an incentive to use the format, with almost half of those listeners agreeing that podcasts were the best way for brands to reach them.
Steve Lesnard, CMO and global vice president of product creation at The North Face, speaks with eMarketer vice president of business development Marissa Coslov about responding to shifts in consumer behavior trends, such as increased online searches for outdoor activities, and more.
Take heart, US retail salespeople: Despite premature calls to the contrary, it turns out the US will remain the most lucrative retail market in the world this year and for some years to come.
Instagram announced it is officially launching shopping features on Reels, making all the platform's formats shoppable.
Coca-Cola is launching a full review of its marketing practices and partnering agencies—global strategies and digital innovation will likely be top priorities.
The share of connected cars in the US and Europe will surpass 90% by 2035, presenting further opportunities for marketers.