eMarketer sales executive Michael Bruckenthal, principal analyst Mark Dolliver and junior analyst Blake Droesch discuss how traditional sports are taking lessons from esports to create a more engaging viewing experience. Then Mark and Blake talk about Apple allowing push notification ads, the details of the KIDS Act bill, how Facebook is changing its digital currency ambitions and how the popularity of streaming services influence its ads.
eMarketer research analyst Man-Chung Cheung, senior researcher Jeane Han and principal analyst Nicole Perrin discuss how the newest strain of the coronavirus will change consumers' behavior. How will reducing contact effect businesses? Will media consumption habits change? And what have been some potential innovations coming out of this global situation?
With a presidential election and expected record spending on voter persuasion in 2020, there’s no doubt political polarization will be a prominent feature of US culture this year. According to two recent pieces of research, this polarization extends to digital media habits, meaning marketers who know their audience spans the political spectrum will have their work cut out for them.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Nicole Perrin discuss Facebook’s Pinterest-esque app, virtual sports arena advertising, fines for mobile carriers selling customer location data, ads on top of Ubers, LinkedIn ‘Stories,’ which country has the most islands in the world and more.
Historically, B2B marketers have focused on converting new customers. But the B2B marketing landscape is maturing, and these marketers are learning from their B2C peers that it's less expensive to keep an existing customer rather than bring in a new one. To do this, marketing teams must align with the sales and accounts teams and take a more holistic approach to the customer journey—together. It's happening in a variety of ways, from engaging in content marketing campaigns and playing in marketplaces like Alibaba and Amazon Business, to leveraging data more effectively and championing the cross-functional CMO.
Pandora is no longer the most popular music streaming service in the US, with Spotify taking the No. 1 spot in 2019. According to eMarketer’s latest forecast on digital music listeners, the number of Spotify listeners surpassed those of Pandora two years sooner than predicted in our March 2019 forecast.
eMarketer principal analysts Nicole Perrin and Yory Wurmser discuss which companies are the best at marketing, and why. They also talk about consumer willingness to share their location, free speech on YouTube and some of the ways brands are using augmented reality.
Twitter’s user growth has been plateauing for years, as social media users gravitate toward newer platforms like Instagram and Snapchat. But among the countries included in our forecast for Twitter user growth, seven of the top 10 are in Asia-Pacific—a regional trend also evident with Facebook and to some extent, Instagram.
In-person events are a cornerstone touchpoint for many B2B companies, but as the coronavirus outbreak progresses globally, major business events have been cancelled or postponed. This will come at great cost to marketing budgets and can have a lasting impact on revenue and sales.
Location data has become a valuable resource for restaurants looking to target potential customers in specific areas. This data can provide analytics and attribution for marketing strategies, with opportunities to drive performance on a more granular level, including specific times where restaurant traffic is at a lull.
LinkedIn is different from other social networks. Its professional focus and business-minded audience make it attractive to B2B advertisers as well as many B2C categories. eMarketer principal analyst Jillian Ryan joins host Nicole Perrin to talk about how much US advertisers will spend on LinkedIn this year, and why.
Instagram has been working on several initiatives to enable commerce directly within the app. Last year, it made big moves that bring creators closer to that process.
Digital retailers bristle at the mere mention of the term “serial returner.” Many have put policies in place to block this apparent scourge. But there’s a difference between someone who consciously games the digital retailing system for their own insidious gain and a strong brand advocate who just wants to try multiple items and buy.
The media’s obsession with Gen Z and TikTok is ever-present, but whether or not penetration levels are as high as the frenzy would indicate is debatable. Three charts paint a clearer picture of what usage and popularity currently looks like among Gen Zers.
The banking industry is becoming more complex with the rise of mobile and open banking, increased demand for real-time interaction and personalized services, as well as new regulations. A need for better experiences across channels has also resulted in unprecedented competition among banks and financial services firms.
eMarketer principal analyst Andrew Lipsman discusses Amazon Prime competitor Walmart+, and Amazon's first cashierless supermarket. He also talks about why Shopify joined Facebook's cryptocurrency efforts, and Etsy's automatic advertising idea.
eMarketer vice president of forecasting Monica Peart hosts principal analyst Yory Wurmser in a discussion about location data. How will privacy and regulation affect location practices this year? How comfortable are consumers with sharing their locations? And how are marketers adjusting?