Among US employees who are currently working and/or working from home, nearly nine in 10 believe that companies will now be working more virtually.
eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the emergent category of "luxury fitness" created by Nike, Peloton, lululemon and Apple. They then talk about Walmart's Prime competitor, Prime Day in the Fall and Amazon's Dash Cart.
Despite the return of some sporting events like NBA exhibition games and the MLB, marketers are delaying their planned ad spend.
Across Western Europe, most traditional media will see severe cutbacks in ad spending in 2020, as the disruptive effects of the coronavirus pandemic continue. But TV will see some of the steepest declines.
Launching a new app can be a challenge for many brands. Getting consumers to download and use it continuously can be just as tough.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst at Insider Intelligence Peter Vahle discuss the impact, concerns and potential outcomes of the Twitter hack, which social issues matter most to consumers, Instagram's TikTok competitor, defining hate speech, text message marketing, when someone snuck something into the baseball hall of fame and more.
Steven Borrelli, CEO and founder of Cuts, speaks with eMarketer vice president of business development Marissa Coslov about the D2C brand’s response to the coronavirus pandemic, including doubling down on ecommerce and social media marketing.
Digital video is the lone silver lining in Canada’s ad market. Despite the pandemic, video ad spending will grow 3.6% this year to reach CA$2.18 billion ($1.64 billion).
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss why Netflix's second act matters more than its first. They then talk about accessing live content on connected TV, the strategy of Apple TV+ and how many people will want NBCUniversal's Peacock now that it's available to everyone.
Amid the pandemic, many adults in the US aren’t ready to get on a plane anytime soon—especially if it’s packed.
While TikTok's popularity was picking up well before COVID-19, individuals secluded in their homes have been in search of new forms of entertainment, causing TikTok's US unique vistor count to rise 48.3% between January and March.
2020 has shaped up to be an unusual presidential election year, to say the least. Grace Briscoe, vice president of Candidates + Causes at Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how political advertisers are leaning on connected TV, audience targeting, Facebook and more as they work on fundraising and getting out the vote.
As Americans hunkered down under stay-at-home guidelines for much of March and April, they unsurprisingly consumed more mobile media. The added mobile time, however, wasn’t distributed equally.
eMarketer principal analyst Mark Dolliver and and vice president of research at Insider Intelligence Jennifer Pearson discuss the challenges and concerns that US parents face. They then talk about the most significant hack in Twitter's history.
Selling to influencers and decision-makers isn't easy when done remotely.