US consumers want Venmo to offer rewards
Facebook strikes News Corp. deal: The social giant is the latest to concede to Australia's new law requiring platforms to pay publishers. More deals are likely to come soon, as the News Corp. deal opens the negotiation floodgates.
The Grammys flopped, but ad revenues soared: Despite historical low ratings, this year's Grammy Awards brought in $80 million in ad spending—a trend seen in many major live TV events. But as TV viewership keeps dropping, the bubble will likely burst soon.
Netflix originals may come to TV: The streaming giant is in talks to license its original content to ViacomCBS and NBCUniversal—likely a marketing tactic and a way to finance even more originals.
Google expands publisher IDs: The publisher-provided identifiers are another way for Google to help publishers and advertisers navigate a post-cookie world, but they won’t replace alternatives like the UID 2.0.
Triller gets ready for livestreams: With livestreaming quickly becoming a social platform must-have, Triller will need that capability from Verzuz in order to stay competitive.
Clubhouse hopes to foster community: The social audio app is banking on its new creator program to draw in more users and breathe life into the platform.
HBO Max sells big in upfronts: The company has reportedly pulled in $80 million for its upcoming ad-supported tier, but to keep that momentum it will need to live up to its big subscriber number promises.