Join us as Emma Chalwin, senior vice president of corporate marketing at Salesforce, leads a discussion with Heather Flannery, CEO of ConsenSys Health, Belal El-Harazin, founder and CEO of Maverick Digital and Rishad to dive deeper into how their individual and business approaches have changed. The conversation will lean in on how the balance of human intuition and data-driven insights are paramount during this unprecedented time.
This Snapshot includes infographics illustrating our proprietary forecast on the US retail market’s online and offline sales, as well as where and what shoppers are buying and ad spend trends.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Nathan Barling, global vice president of product marketing and head of evangelism at Datorama, a Salesforce Company, as well as Ayzenberg’s Chris Strawser, vice president of product and technology, and Piotr Urbanski, associate director of marketing science. They will discuss how data and performance measurement are required to maintain strong business and customer relationships.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle discuss Spotify listening behavior, the screen time battle, a new NFL/Amazon deal, movies leapfrogging the cinema, out-of-home advertising in a COVID-19 world, where in America it's illegal to have a mobile phone and more.
eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss Google's Q1 2020 earnings and what it means for the advertising industry. They then talk about WPP's revenue drop, Apple's quarterly performance and a new bill that will police how companies use people's personal data to track COVID-19.
Adults in the US have softened their stance on smartphone use, according to data from Morning Consult. Roughly two-thirds of US adults said that smartphone addiction is a problem, that’s a decrease of 14 percentage points from how they felt two years ago.
Mobile phone supply chains are beginning to rebound after weeks of manufacturing delays due to the coronavirus—but shipments are still down, and are expected to remain down through 2021.
While some consumers haven’t changed their stance about shopping for a car online, others have altered their views about it since the spread of the coronavirus.
As the pandemic continues to alter consumer behavior, some brands and retailers are shifting influencer marketing initiatives to highlight products and services that are now in demand. Influencer agencies and platforms are seeing more interest from industries that were not investing heavily in influencer marketing previously, and some marketers are taking a more performance-based approach to working with creators.
eMarketer principal analyst Debra Aho Williamson, senior analyst Jasmine Enberg and forecasting analyst Eric Haggstrom discuss Twitter and Snapchat's earnings and what to make of the mixed messages. They then talk about the best times to post on social, whether people think social content is getting better or worse and a new video ad format from Snapchat.
eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video in the UK.
A day after launching in Ulta Beauty stores, foot care brand Barefoot Scientist received unfortunate but inevitable news: Ulta's locations would have to close due to the pandemic. For the relatively new company, it was disheartening that consumers wouldn’t be able to test its products in-store. But like other brands coping with the pandemic, Barefoot Scientist has learned to adapt and focus on the present.
More than half of US adults ages 18 to 34 said they’re concerned about being able to pay their rent or mortgage in the next few months during the coronavirus pandemic, according to a recent survey from LeanIn.Org and SurveyMonkey. In contrast, fewer respondents (38%) ages 35 to 64 felt the same way, while 14% of those 65 and older agreed.
As with nearly everything, the coronavirus has affected US political activity: Campaign staff are working remotely, presidential debates were held without audiences and the Democratic Party weighed the possibility of a virtual convention. And like commercial brands, it seems that political campaigns could be putting some of their advertising efforts on hold.
eMarketer principal analyst Debra Aho Williamson and forecasting analyst Eric Haggstrom discuss Facebook's earnings, $6 billion Jio investment, changes to Messenger Kids and what's happening with its digital currency Libra.
As a result of the coronavirus, an increasing number of US agencies and brand marketers are either holding back campaigns they don’t plan on launching until later in the year or just pulling them altogether.
Our first forecast for peer-to-peer (P2P) mobile payments users in Canada shows a still-developing market with plenty of room to grow. This year, 19.7% of the country's population (or 6.0 million people) will be P2P mobile payment users. But that significantly trails the US market, where 30.6% of the population uses P2P payments.
Grocery companies—and more specifically their systems and services—have really been put to the test amid the pandemic. Many grocers are having trouble keeping items on the shelves. And even the most prepared are encountering issues with supply chain logistics.