A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase.
In the midst of social upheaval in the US, many marketers are striving to be more inclusive, especially as they relate to people who have been historically underrepresented, excluded, and stereotypically portrayed. By embracing and reflecting real-world diversity, they can build greater brand affinity and deeper customer relationships while working to effect positive change.
In our Thanksgiving episode, eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna play our annual Thanksgiving game "Thankful/Not Thankful," determine how well Behind the Numbers listeners know us, and find out how people used to answer the telephone before they said "hello."
With the pandemic driving traffic to online shopping sites like Chinese ecommerce company JD.com, demand for ads on the platform will also rise, leading the company to grow its digital ad revenues strongly this year.
Shoppable SVOD: NBCUniversal continued its foray into commerce with a streamed shoppable holiday special spinoff of the legacy "Today" program, "Steals & Deals," on Peacock.
Privacy: New data shows that consumers are still more concerned with their privacy than with personalized ad experiences—and as a slew of new privacy overhauls arrive in 2021, it may be time for marketers to accommodate their target audiences.
As consumers shift away from in-person shopping, ecommerce spending will surge during this year's Cyber Five promotional period, with Thanksgiving Day undergoing the largest growth.
eMarketer senior analyst Ross Benes and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How significant of a player is Amazon Prime Video, really? Can HBO Max reach 50 million subscribers in five years? How should we assess Apple TV+'s first year, as well as the overall video streaming universe?
Having a strong understanding of an email program’s return on investment (ROI) remains a competitive advantage. It might be surprising that given how great an ROI email can provide, many brands don’t actually have a good handle on how to measure its success or lack thereof.
Social: Snapchat rolled out its new TikTok competitor "Spotlight" yesterday, yet another step it's taking to compete with the social media heavyweights for influencers, their fans, and the marketing dollars that follow.
SVOD: Amazon will remove HBO from its Prime Video Channels offerings, meaning users will need to use the HBO Max app—which could help HBO get the user data it needs to launch its ad-supported tier next year.
This year, the number of US monthly reddit users will grow by over a quarter from last year to reach 37.7 million.
When the UK government announced a nationwide lockdown for November, the impetus for retail holiday ecommerce shopping was ratcheted up another notch, given that Black Friday shopping falls within this period.