Life is different during a pandemic, and that includes shopping. Retail businesses are closed in most states, and the ones that are open are doing business differently with social distancing practices like curbside pickup. And consumers are shifting more to ecommerce out of necessity.
Once the pandemic ends, consumers are likely going to continue doing things that they've become accustomed to doing while sheltering in place.
How well do you know the terms of your contracts with programmatic partners? Shailin Dhar, co-founder and CEO at Method Media Intelligence, an ad verification and analytics technology provider, joins host Nicole Perrin to explain how the programmatic media supply chain can leak ad dollars, including to fraud.
Many small and medium-sized businesses (SMBs) have had to adapt in the past few months, banking on ecommerce to help bolster sales as uncertainty of store openings remains unclear.
As normal life slowly resumes China, consumers are eager to travel again, albeit with reservations. Polls show that some consumers may start trekking as early as this month, but will mainly stay within the country’s borders.
eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what to make of Amazon's Q1 2020 earnings from a retail and advertising perspective. They then talk about Walmart's "Express Delivery," a new company that automates brand creative, Amazon using independent seller's data and why a senior executive stepping down is such a big deal.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Epsilon's Liz Buderus, vice president of product management, and Sarah LaCourse, senior director, strategic consulting. They shared insights from Epsilon’s own data set around historical spending during elections—and how marketers can be proactive with their 2020 holiday planning around the election.
With in-person interactions ground to a halt, consumers in countries affected by the coronavirus pandemic are turning to live video to stay connected.
With much of the US still under stay-at-home orders, consumers are growing more accustomed to grocery shopping online. Brick-and-mortars, delivery startups and ecommerce retailers are adapting to the new normal, but even leaders in online grocery like Amazon and Walmart have struggled to keep up with demand.
Over the course of just a few months, the coronavirus has changed how consumers in China digest media. As adults are taking additional precautions and continuing to stay home, they are spending more time with both digital media and TV. We increased our projections for time spent with digital in China and lowered those figures for print.
After seeing a lot of jewelry options in-store, particularly those that tarnished quickly, fashion and accessories brand Kendra Scott launched 18 years ago to fill a gap in the market.
The COVID-19 crisis has changed the way that B2Bs engage their prospects. In this episode, eMarketer principal analyst Jillian Ryan is joined by two guests, Sydney Sloan, CMO of sales engagement platform Salesloft, and Andie Cohn, vice president of corporate sales at Insider Intelligence. Their conversation will feature insights on how B2B sellers should pivot their strategies without in-person events, how to update messaging and outreach cadence, as well as tips for bringing empathy to the sales process.
Gertrude Allen, CEO of Pet Plate speaks with eMarketer vice president of business development Marissa Coslov about the D2C subscription service’s response to the coronavirus pandemic, including increasing product inventory and its workforce to meet an encouraging growth outlook. Made possible by Salesforce.
Listening habits have been steadily moving online in recent years. From music streaming to podcasts, there’s been a growing appetite for digital audio. While the assumption might be that the coronavirus pandemic has increased audio streaming, the picture is less straightforward. Pure music streaming via platforms like Spotify and Pandora is being eschewed in favor of music videos.
It’s an unusual time, to say the least. But Americans are reacting to the coronavirus pandemic and resulting stay-at-home orders partially by retreating to a number of familiar activities, including hanging out with other household members and spending time on hobbies. The need to stay occupied and entertained at home has led to a boom in sectors like video gaming—but also lower-tech crafts, toys and games.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring ChannelAdvisor's Michael Schwartz, manager of client strategy, and Ryan Barker, sales engineer. They’ve compiled a number of tactics and tips to consider implementing on the Amazon marketplace in the wake of this crisis.
Join us as Emma Chalwin, senior vice president of corporate marketing at Salesforce, leads a discussion with Heather Flannery, CEO of ConsenSys Health, Belal El-Harazin, founder and CEO of Maverick Digital and Rishad to dive deeper into how their individual and business approaches have changed. The conversation will lean in on how the balance of human intuition and data-driven insights are paramount during this unprecedented time.