China shops abroad: Chinese consumers will increase their spending on products from foreign ecommerce sellers by more than 17% this year as the pandemic continues to accelerate the shift to digital.
Pinterest rolls out dynamic creative: The site now offers a partnership program for advertisers looking to create performance-driven Pins, as it continues to beef up ad offerings to marketers.
DuckDuckGo surpasses 100 million search queries: The privacy-oriented Google alternative reached a milestone earlier this month in a year when privacy will likely remain a focal point.
TikTok continues its ascent, but Instagram is still king.
eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.
Advancements in marketing tech and new data-collection tactics offer retailers ever-greater insights into the minds of their customers, but only to a certain degree. Accomplishing a level of personalization that will truly impact a company's bottom line isn’t easy nor straightforward. But it does require more investment in collecting the right data with the most effective tools, and then harnessing those findings for deep personalization.