Historically, most marketers have equated search with general search engines—especially Google. But many of consumers’ most commercially oriented queries are entered directly on retail sites. And for the most part, that means Amazon.
eMarketer principal analyst Debra Aho Williamson discusses one thing that summed up 2019 for her, as well as some of her predictions for 2020, focusing on Facebook.
Douyin, TikTok’s equivalent in China, will grow 27.8% to 442.58 million users this year, which means that more than half of China’s internet users will use the short-form video app, according to eMarketer’s new estimates. Growth will slow to 7.3% in 2020 and continue to drop in the next few years.
Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.
For months, survey data has shown that very few US businesses are ready to comply with the California Consumer Privacy Act (CCPA). With the legislation having kicked in on January 1, at least half of US companies may still be struggling to comply.
In 2019, Instagram's US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected.
Short-form video apps arrived in China in early 2017 and have established themselves as viable entertainment options, allowing users to create content in 15- and 60-second spurts. In fact, we estimate that average daily time spent with short-form video among mobile internet users has risen from 9.9% of total mobile internet time in Q3 2018 to 13.5% in Q2 2019. Meanwhile, time spent on over-the-top (OTT) apps experienced a slight decline.
eMarketer global director of public relations Douglas Clark reveals our first-ever forecast for mobile reddit users in the US and the platform’s new live streaming feature.
eMarketer senior forecasting analyst Oscar Orozco explores our latest adoption numbers for Snapchat worldwide and the impact of face filters that went viral.
eMarketer senior analyst Jasmine Enberg and junior analyst Blake Droesch discuss one thing that summed up 2019 for each of them, as well as some of their predictions for 2020, focusing on social entertainment.
eMarketer forecasting analyst Peter Vahle discusses our latest adoption figures for Snapchat in India, Indonesia and Japan, and the success of recent platform additions.
eMarketer senior analyst Paul Briggs discusses one thing that summed up 2019 for him, as well as some of his predictions for 2020, focusing on video streaming and TV viewing in Canada.
China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets.
eMarketer junior forecasting analyst Nazmul Islam breaks down our latest US Pinterest user forecast and the impact of new features like “Shop the Look.”
A lot has happened in the retail space in the past 12 months. Nordstrom opened up its flagship store in New York City around the same time that brick and mortar veterans like Barney’s are closing up shop. More consumers got comfortable with buy online, pick up in-store (BOPUS)—especially as more brands adopted the service—and retailers such as Banana Republic and Bloomingdale's rolled out their own clothing rental services hoping to gain mass market appeal.
Social networks are no longer what they used to be. Case in point: The rise of short video-app TikTok in 2019 is a sure sign that what defines a social network will be very different in 2020.