Livestreaming is a small but growing part of creator culture. Much like Stories, livestreaming is a way for creators and other influential figures on social media to present content that is often less polished than photos or recorded video. Livestreams also give influencers a way to interact with their audience in real time through live chat.

Say goodbye to your ex’s Netflix: The streamer is testing an anti-account-sharing measure, likely in an attempt to keep growing as it approaches saturation in its biggest markets.

HBO Max adds ads: The ad-supported tier is coming in June, helping the streamer reach a wider audience and giving marketers access to a large chunk of premium programming to advertise against.

UID 2.0 enters beta: After months of building traction in the digital media industry, the third-party cookie alternative begins beta testing this week.

Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape, particularly for organic and influencer marketing, paid advertising, and social commerce.