On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Facebook’s reality check: The company has 10,000 employees working on its 10-year plan for augmented reality (AR) and virtual reality (VR). It’ll be a while before Facebook reaches its lofty goals, but marketers could see benefits soon in the form of new AR ad tools.
Key appointments signal that the Biden administration is getting tough on Big Tech with a more aggressive approach to antitrust, but real reform will take an act of Congress.
Even before the pandemic, the direct-to-consumer (D2C) space was heating up in Western Europe. But the side effects of stay-at-home orders helped accelerate D2C’s popularity, and the landscape looks to be permanently altered.
On today's episode, we discuss how the coronavirus changed each generation, Twitter's ecommerce ambitions, what consumers want from brands one year into the pandemic, Virginia becoming the second state to enact a consumer privacy law, TikTok competitors from YouTube and Netflix, how to improve your art viewing experience, and more. Tune in to listen to the discussion with eMarketer principal analyst Jeremy Goldman, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
Facebook competes for creators: The platform is appealing to creators who specialize in short videos and livestreams by introducing new monetization options.
Content is king: Roku's new scripted series for The Roku Channel will help it draw viewership with more original and exclusive content.
Do women in the US think they’re paid fairly?