By 2025, US adults will spend more time on TikTok than on Facebook, according to our June forecast. This marks a major milestone for TikTok, which is on track to become the largest social platform in total daily minutes by the same year.
On today's podcast episode, we discuss what to make of Google turning 25 years old, how US shoppers feel about stores, why tiered rewards are all the rage, how Hispanic people think their values are reflected by advertisers and Americans, taxi drivers turning into robots, some mind-bending facts about US geography, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
US B2B digital ad spend growth rates for key sectors like tech, finance, healthcare, and telecom will be 13.2 percentage points lower on average between 2023 to 2025 compared with 2017 to 2019, according to our forecast.
Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent “Behind the Numbers: Reimagining Retail” podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.
Private labels are narrowing the gap with national brands: Nearly five in 10 shoppers prefer store brands due to quality and variety.
The beauty market is poised for strong growth: L’Oréal’s CEO expects industry sales to reach over $425 billion by 2030. But the growth will be concentrated among sustainability-focused brands.
This year’s Groceryshop 2023 event in Las Vegas focused on marrying in-store and digital experiences, the growing retail media wave, and the benefits of personalizing messaging based on each consumer’s motivations, among many other takeaways. All of that comes as US food and beverage retail sales are expected to reach $1.378 trillion this year and surpass $1.578 trillion in 2026, according to our June forecast.
Lousy patient financial experience affects consumer loyalty: Poor billing and payments impact their well-being, too. Healthcare providers, you’ve been warned.
Hospitals are hyped about AI: 63% of hospital execs said generative artificial intelligence is the most exciting emerging technology for healthcare. But they could be missing opportunities to solve their biggest problems.
The medical students are not alright: More students report feelings of stress and burnout than do doctors and residents. Hospitals and other employers need to act now to help them into the workforce.
‘Serious concerns’ surface over Neuralink brain implant: The Musk-owned company is under fire as it seeks initial human test subjects. Musk’s ‘Luke Skywalker’ vision for the technology won’t ease controversy.
Authors sue OpenAI in one of the tech’s biggest legal challenges: Even if courts rule against OpenAI, it may not be possible to unlearn training material.
The blockbuster deal could reshape cloud gaming and boost competition while creating new advertising opportunities.
Bank sponsorships shift from sports stadiums to music venues: Gen Zers at outdoor music festivals this past summer were more likely than ever to see bank logos on tents and signboards.
ChatGPT sees revived usage as students return to school, even as competition intensifies; still, OpenAI must innovate and forge partnerships to sustain its lead.
TikTok to add Google Search integration: It’s part of the social media platform’s broader push for integrations pointing to possible “everything app” ambitions. Google could benefit, too.
Bridging the gap between content and conversions: TikTok introduces Attribution Analytics to provide more robust ad measurement insights.
The JIC presses on despite further measurement fractures: Comscore, VideoAmp, and iSpot received conditional certification from the embattled group of networks.
ChatGPT use has declined over the past few months, but AI isn’t going anywhere. Retailers are innovating with their own homegrown and acquired AI tools to scale listings, improve search, and enhance personalizations.
Halloween spending is poised to hit a record high this year: NRF’s forecast expects sales to jump over 15% as more consumers participate in holiday-related events.