Search is already a major component of retail media; social is the next integration. Advertisers still view social media as a discovery medium and retail media as a conversion-driver. But both platforms are “potentially full-funnel,” according to Liz Cole, executive director and US head of social at VMLY&R, speaking at our “Attention!” summit.
Just two days ago, another TikTok ban bill was proposed. Though it’s not law, there are already state bans for the use of the social media app on government phones or accessed through Wi-Fi offered at some state colleges.
Lego’s revenues rose 17% last year: The retailer aims to build on that strong momentum by hiring thousands of workers.
Temu’s number of unique US visitors increased by nearly nine times between September and December 2022, according to Comscore Media Metrix Multi-Platform. That made Temu more visited than Chinese goods sellers Shein and Wish by the end of last year, before it rose to greater prominence with its Super Bowl ad campaign.
Like-for-like UK retail sales grew 4.9% in February: That beat expectations thanks to stronger-than-expected sales of fragrance and jewelry for Valentine's Day.
Finding the time to develop ad campaigns specific to a particular social platform is challenging. At HelloFresh, the meal kit brand has embraced a “don’t create ads, create TikToks” mantra to inspire creativity and give teams their valuable time back.
China faces a difficult road to recovery: Despite some encouraging signs of recovering consumer demand, falling exports and a property slump could weigh on confidence.
The great big Tesla sale of 2023: The EV pioneer is resorting to discounts to sustain sales momentum while its new models are delayed. Meanwhile, safety recalls and growing competition could become unstoppable challenges.
Microsoft’s new AI “Copilot” lands for marketers: Tool promises to help discover consumer categories and automate processes.
Transcarent beefs up its benefits with 98point6 assets: The health benefits company adds an AI-powered virtual care platform while 98point6 redefines itself as a B2B health tech service.
Best Buy Health delivers hospital-at-home care: A new partnership with a major health system signals a serious pivot from consumer retailer to delivering healthcare solutions.
WeightWatchers enters the Rx business for obesity: Its acquisition of medication-based weight loss program Sequence signals an emerging digital health market trend—but consumers must be cautious of telehealth startups' claims.
The true cost of the CHIPS Act: Chipmakers participating in US incentives need to decide if they can survive the next decade without China. The ultimatum gives other countries an opportunity to attract future factories.
What do you get when you cross a $35 billion ad platform with a 160 million viewer streaming service? A snapshot of Amazon’s US retail media connected TV (CTV) potential. Luxury brand Movado is leveraging that potential to push video campaigns for Amazon Prime and Freevee viewers.
On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team—analysts Sky Canaves, Blake Droesch, and Zak Stambor—in a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.
Dick’s Sporting Goods is optimistic about 2023: After a strong 2022, the sporting goods retailer is optimistic it can push past the strong economic headwinds.
Google is building an AI muse: It’s now billing Bard as a creative assistant instead of a search engine. It’s a smart move that balances consumer expectations with AI’s unpredictability.
Twitter tests boundaries like a teenager: It keeps skipping payments on rent, vendors, and most recently its AWS bill. A new CEO could help develop a better business strategy.
Sen. Brown wants the OCC to discuss the consequences of branch closures with affected communities. But that might not be enough to reverse the trend.
Falling big-ticket sales hurt Costco’s ecommerce business in Q2: But the club retailer continues to benefit as shoppers rely on bulk-buying to mitigate inflation.