TikTok aims to quadruple the size of its global ecommerce business in 2023. But TikTok Shop’s US rollout has been complicated—and that could have implications for the company’s aggressive goal.
Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.
On today's episode, we discuss why Americans would go to a retailer for their healthcare, where most of them are going, and what the most significant deal in retail healthcare has been so far. "In Other News," we talk about why Allina Health is denying certain types of care to patients and why consumer trust in the healthcare system is continuing to fall. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Meta held a company-wide meeting in response to Apple’s recently unveiled augmented reality ecosystem, hinting at a rivalry between the two tech giants.
US Senate bills show smoke-and-mirrors approach to AI: Lawmakers slowly deal with AI regulation, but the global arms race focus will likely trump robust protections for society.
Although Spotify has dominated music streaming, its new focus on user-created and video content puts it in competition with established players like YouTube and TikTok.
The premium VOD revolution: Universal Pictures strikes gold by continuing to offer movies shortly after theatrical release.
Google offers publishers another olive branch: The company will launch a news platform called Showcase in the US this summer that will pay over 150 publishers.
Publishers race to get ahead of artificial intelligence: Axel Springer will seek AI acquisitions as publishers explore ways to integrate the disruptive tech.
Sweetgreen goes all in on automation: The salad chain expects all stores to be automated in five years as it moves to a speedier and more consistent customer experience.
RH’s first international location is in a 17th century English estate: The high-end retailer and hospitality company is the latest luxury seller to reimagine the in-person experience.
Vietnam buckles under Apple’s, Samsung’s China divestment: Wild weather and booming production are straining the country’s power supply, adding to global supply chain pain for the tech sector.
A joint report educates banks on proper risk management strategies, but they’re not a great fit for small FIs.
They claim the banks are unfairly profiting off loyal customers by offering low savings rates. The Bank of England doesn’t agree.
Ualá is offering a high-yield savings account that is similar to a competitor’s. For consumers, competition means options.
New AI Tools for Marketers: Salesforce and Adobe launch generative AI products aimed at streamlining workflows and bolstering campaign performance through customization.
Twitch’s attempt to crack down on brand-influencer partnerships fails: The platform walked back unpopular rules that limited independent advertising deals.