Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.
Pandemic era growth is officially over at YouTube: While ad sales slowed considerably in the last quarter, its TikTok competitor, Shorts, saw massive growth in viewership.
Walmart+ doubled its fuel discount to 10 cents per gallon: Inflated gas prices provide Walmart with an opportunity to drive more people to its membership program.
Apple opens Self Service Repair to US consumers: It is also slowing hiring at certain retail locations for its Genius technical-support jobs, which could put a crimp in the customer experience.
Lululemon plans to debut a digital fitness class membership: The announcement is the latest sign there’s still a significant audience for connected fitness.
Rising prices leave UK consumers with little cash to spare: UK retail sales are down for the first time in 13 months.
The No. 1 biggest source of financial stress among US adults last month was managing living expenses, with 27% being most concerned about the cost of necessities like groceries, gas, and utilities. Saving, investing, and planning for the future were the second biggest stressor, cited by 19%, while managing debt was No. 3, with 13% calling it their primary financial worry.
Some 58% of marketers and analysts say routine marketing reports are still built on spreadsheets, according to a recent Adverity survey. Harriet Durnford-Smith, CMO of Adverity, shares key results from that research and how automation can solve the challenges of manual data wrangling. Watch this sponsored video, contributed by Adverity.
Unilever looks to promote inclusive culture as metaverse forms: Degree brand’s virtual run featuring avatars with disabilities kicks off a broader effort to provide accessibility to marginalized groups.
As concern over sustainability rises, shoppers re-evaluate their grocery options: A study by Kroger reveals some consumers are looking for sustainable ways to shop—and save money.
A growing number of brands and retailers are jumping on the bandwagon.
Big Tech squares off against unions: Momentum is on the side of workers seeking higher wages and transparency. How companies address brewing labor movements could be a red flag for regulators.
Farms ripe for cyberattacks: Agriculture is turning to tech to help ease the labor shortage and potentially boost production. But recent ransomware attacks underscore the threat to food security.
AI’s invisible hand: Skopai is the latest example of companies using AI to predict economic outcomes. However, more than a tool, AI could become an economic factor.
Meta released its Q1 2022 earnings, revealing the company's slowest revenue growth since going public, for a total of $27.91 billion. Daily active users bounced back by 30 million users to 1.96 billion, following the platform’s first-ever drop in Q4 2021.