The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.
Despite the stagnation of the traditional TV market, US TV screen advertising will grow by over $14 billion in the next four years. Viewing patterns are shifting toward digital as more Americans continue to cut the cord and move to connected TVs and streaming services.
Big Tech faces big labor challenge: A labor reckoning is at hand as tech workers accelerate unionization efforts, demanding accountability, representation, and corporate transparency from an industry that’s largely avoided unions.
Planes, trains, and automobiles need connectivity too: SpaceX wants Starlink to connect the transportation sector. But satellite connectivity could create more vulnerabilities for the already-fragile supply chain.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.
The issuer’s Q1 growth sets it up for a strong year as it leans into drivers like digital purchasing and health and wellness products.
WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.
Tesla buyers paying more for less: Teslas are increasingly more expensive and now charging cables aren’t even included with new cars. Unpopular changes may lead to buyers considering competitors.
Hyundai’s NFT project is at odds with sustainability goals: The automaker is diving into NFTs as the craze is dying down.
Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.
Foot traffic is soaring at Aldi and Lidl stores: The discount grocers are attracting consumers who are trading down in reaction to soaring food prices.
Simpler rooftop solar solution: New solar shingle technologies are making rooftop solar easier for property owners. But supply chain challenges mean many roofs will stay low tech.