The app is geared toward new women investors, but its lone investment option won’t spell success for everyone.
TikTok tests in-app ecommerce in the US: The platform hopes its shopping initiatives will offset lower-than-expected ad revenues, and help it gain ground against Meta.
Amazon is the latest Big Tech company to plan layoffs: The retailer is expected to shed about 10,000 jobs across its devices, retail, and human resources divisions as it prepares for a difficult holiday season.
Search engine marketing costs are on the rise in 21 of 23 industries: New analysis finds that Google Ads are getting more expensive.
It rolled out the solution in the UK and in select Nordic countries, which can help boost sales volume, affiliate revenues, and brand engagement.
Apple has a tightrope to walk: As it looks to grow its ad business, it needs to keep customer service at high level.
GroupM warns clients that Twitter is a “high-risk” media buy: Chaos under Musk's leadership is causing brands to pull spending or leave the platform entirely.
The retail landscape in China looks grim: The country’s economy faces significant challenges as retail sales unexpectedly contracted in October and Alibaba’s Singles Day sales plateaued.
Third railroad union rejects Biden-brokered labor deal: The challenges involved in ratifying the agreement are just one of many factors that could derail the still-recovering supply chain.
On today's very special holiday episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Dan Hess, global chief product officer of The NPD Group, to unearth the long-lost history of Cyber Monday. Before it became an industrywide phenomenon in 2005, Dan and his team at Comscore were among the first to "discover" the spike in online shopping that happened the Monday after Thanksgiving—as far back as 2002. Find out what caused this phenomenon to take place, why there was so much misinformation about Cyber Monday in the early days, and what the day was originally called.
YouTube dives deeper into social commerce: Amid falling ad revenues, YouTube is adding shopping features to Shorts.
Amazon gets back in the telehealth game with Amazon Clinic: It’s partnering with HealthTap and SteadyMD to treat common ailments—but competitors already offer more comprehensive services.
Maven snags $90M while its peers struggle to nab funding: The women’s health startup has grown in a tough economic environment. We explore how it plans to invest the cash.
Healthcare players team up with Instacart: We explore why Instacart Health might be a worthy partner for providers and payers.
Tostitos achieves 38% increase in brand recall through sonic branding: With digital audio and video consumption both on the rise, the snack brand leverages its new sonic logo for better cross-channel engagement.
Even as we approach a potential ad spend winter, connected TV (CTV) advertising is in decent shape. Netflix and Disney+ just joined the ad-supported streaming game. Cord-cutters are outpacing pay TV viewers. And YouTube is increasingly watched on CTVs. These five charts offer a closer look at CTV’s past, present, and future.
Only 13% of US adults have used augmented reality (AR) or virtual reality (VR) while shopping. Though the overwhelming majority have not, 38% are at least somewhat interested in trying the tech.