Learn about whether cancel culture for brands is just noise and how brands can best avoid landing themselves in hot water over social issues. "In Other News," we discuss what to expect from the B2B metaverse and how far events have come. Tune in to the discussion with our analyst Dave Frankland.
T-Mobile ranks No. 1 for 5G, download speeds, and coverage in Q1: Leading network carriers with extra 5G capacity can grow 5G subscriptions and solidify a foothold in the MVNO space through prepaid partnerships.
Governments and consumers are making it harder for retailers to get away with fake reviews: A class-action lawsuit against Fashion Nova and new legislation in the UK show the perils of misleading shoppers.
Netflix is the final domino to fall in streaming’s advertising pivot: The company’s shocking loss of 200,000 subscribers means big changes are coming.
A sign of Glossier’s maturation: The beauty brands signs teen idol Olivia Rodrigo to a celebrity endorsement deal—a longtime hallmark of the industry—to court Gen Zers.
Instagram adds a flurry of product tweaks: Expanding the use of product tags, adding Reels fundraising, and testing the removal of its “Recent” tab signal a willingness to improve UX.
For CMOs in the US, the biggest potential challenge to growth this year will be talent and labor issues, cited by 42.6% of those executives. The next biggest headwinds they anticipate are supply chain issues (29.6%) and inflation (24.5%). Two years into the pandemic, just 5.8% expect new coronavirus measures to hinder growth.
The internet will have 4.55 billion users worldwide this year, up 2.6% over 2021. This amounts to 57.4% of the general population.
Uncertainty around Twitter’s future grows: Elon Musk now says he has funding secured—but whatever happens next, it could be throwing Twitter off its growth goals.
Retail media advertising poised to grow in Latin America: The region’s marketers and retailers are awakening to opportunities to help drive consumer purchases with media networks.
HBO Max’s subscriber bump reverses Netflix-induced anxiety: The streamer’s success shows blockbuster content and accessible pricing is key.
Restaurants turn to subscription services to maximize customer loyalty: Panera Bread and Pret a Manger are looking to unlimited drinks programs to boost spend and retention.
Demand for luxury beauty remains strong, despite inflationary pressures: L’Oréal saw growth in all divisions and geographies as consumers embraced premium products.