TikTok adds workers as rivals subtract them: Company recruits idled Meta, Twitter, and Snap employees as it looks to double the size of Bay Area staff.
Microsoft makes video ads broadly available: The company is letting advertisers purchase video placements using intent data culled from the tech giant’s products
For almost two years, consumers and businesses have battled the effects of inflation. Let’s rewind to see how we got here … and take a peek at what’s ahead.
Some 40 million people will use Klarna in the US next year, marking a 15.6% increase for the buy now, pay later (BNPL) service. Over the coming years, growth will slip into the single digits, a far cry from the 115.0% surge back in 2020.
On today's episode, we discuss whether the age of social media is ending, if fewer ads equal greater ROI, more streaming platforms testing the sports waters, how newsletters are making money, whether the Cyber Five have lost their luster, an explanation of Twitter's advertising exodus, how long humans can live for now (and in the future), and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.
Estée Lauder outmaneuvers Kering to acquire Tom Ford: The $2.8 billion deal lets Estée Lauder keep full control over one of its biggest moneymakers and maintain its prestige beauty and fragrance dominance.
Best Buy muscles into patients’ homes: The consumer electronics retailer is counting on its Geek Squad and a partnership with Coeus h3c to drive future revenues.
Google Cloud and Epic restart partnership: We examine if it’s enough to move Google up the healthcare cloud rankings.
Digital health startups to watch: This week, we spotlight in-home medical care provider DispatchHealth and AI medical coding company Fathom on the back of recent funding hauls.
acklash from Twitter’s verification misstep: Eli Lilly, Nintendo, American Girl, PepsiCo, Nestlé, and Tesla were trolled by spoof “verified” accounts. Brands and users must come to terms with unmoderated content.
A perfect storm hurts World Cup ad spending: The holiday overlap, controversies, and a general downturn have weakened the event’s ad performance.
NBCU announces Currency Council: The future of measurement is multicurrency—and the media giant continues to take a leadership role.
Big Tech’s real estate addiction cured by downturn: Companies are reversing their office expansion plans to cut costs. Long-term, the move makes more financial sense than layoffs given the rise of remote work.
Here's how the iconic brand pivoted from transactional marketing to brand-building in the long term.
The card, issued by Celtic Bank and powered by i2c, will be Square’s first foray into small-business credit cards.
Small tech vs. Big Tech: The Tech Oversight Project is campaigning for a landmark antitrust law targeting Big Tech. But it might not be the boon to innovation it promises.
The banks are offering £1,000 to £2,000 to customers who install air-source heat pumps and other sustainable heating options.
Despite breakups, a stalled IPO, and regulatory scrutiny, the financial group’s lending business remains lucrative.