Google’s new shelf-checking inventory aims to fill a clear need: However, it will likely be a few years before it is ready for prime time. (This article was written with the assistance of GPT-3.)
Meta Quest adds connected fitness features for Android users: Fitness apps may spark more consumer interest in the VR headsets.
Transcarent gives members virtual access to medical second opinions: The company is hoping that its tie-up with Cleveland Clinic will generate savings for employer customers.
The least effective drugs get the most TV ad spending: We unpack a recent JAMA Network Online study of ad spending on drugs vs. their therapeutic value and posit the future of Rx ads on connected TVs.
HBO Max is upping prices right before its merger with Discovery+: While it’s peculiar timing, it should allow debt-riddled WBD to invest in user experience.
Netflix’s upfront debut could be bumpy for advertisers: In a significant media power shift, streaming’s upfront takeover could drive CPMs even higher.
Startups put OpenAI’s Microsoft advantage to the test: OpenAI is becoming one of the US' most valuable startups over its sensational generative AI. Leadership in the space requires skillful monetization.
‘T2’ is part of a growing trend to topple Twitter: Platforms are racing to replace Twitter’s status as digital town square. A carbon copy of the site isn’t a prerequisite.
Consumer demands are evolving faster than banks’ tech, so they’re turning to fintechs to keep up. Slowly, banks and fintechs are learning to work together.
A study put UK banks on blast for their sustainability plans. But the repercussions of a collapse would extend much further.
The bank said the founder of the college planning startup falsified customer numbers to complete the acquisition.
Nipendo specializes in B2B payments automation, which can help Amex attract new business and compete more aggressively.
Walmart has an unprecedented opportunity to gain ground on Amazon: The big-box retailer is taking advantage of the latter’s state of disarray to reassert its dominance and take the lead on innovation.
Content creation is changing as platforms share ad revenues with creators and all content becomes monetizable. “That’s going to send a wave of quick-hit, low-value content across social media as creators scramble to get more content out,” said our analyst Jasmine Enberg. Enberg predicts smaller creators will shift strategies as they try to earn more from their content.
“The mixed headlines are so hard for consumers to make decisions against.” That’s according to our analyst Suzy Davidkhanian, speaking on our “Behind the Numbers: Reimagining Retail” podcast.
On today's episode, we discuss why—and how—healthcare is coming home, the possibility of Big Tech companies buying hospital systems and offering health insurance, and more. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
As many advertisers are cutting budgets as increasing them: Advertisers worried about the economy are slashing spending, but the shift to digital leaves them little choice.